EP 176: WHERE YARN AND WINE COLLIDE WITH JOCELYN SONGCO

10/23/24 • 62 min

Jocelyn Songco is the founder and owner of Yarn Farm Kingston, a yarn shop and wine bar in New York's Hudson Valley, two hours north of NYC. Prior to Yarn Farm, Jocelyn worked at a private foundation for over a dozen years, investing in social entrepreneurs in emerging markets, primarily in Africa in the agriculture sector, as well as a handful of years in for-profit finance in NYC. She went to grad school and business school in NY (Columbia) and college in LA (UCLA), grew up in NJ, and is a first-generation Filipino-American.
Jocelyn's been passionate about fiber arts, knitting, crochet, spinning, weaving and sewing, for most of her adult life. Working with entrepreneurs in her prior career inspired her new foray into the retail and hospitality sector in this hybrid business. The wine bar is superbly managed by Jocelyn's boyfriend
Todd. Together they create and offer a welcoming shop and gathering space that appeals to new and experienced fiber artists and curious creatives from the local community and weekenders. Jocelyn and Todd live close to Yarn Farm (4 min drive; 8 min kayak ride) with their two pugs Zorro and Omni.
Here, Jocelyn shares the story of how the Yarn Farm business and brand were created and what led her and her partner to start things up. She dives into the details of the fixturing in her space, how she approached the design, and how she sources products. Jocelyn also shares how she set up the wine bar portion of her business, her budgeting process, and how she came up with the name Yarn Farm.
This episode is sponsored by Patrick & Company, a wholesale sales agency proudly representing nationally and internationally branded companies. Located in the Dallas Market Center, for over 30 years they have been the go-to source for retailers helping to discover those unique, sought-after, and stylish brands.
What’s Inside:

How Jocelyn created the Yarn Farm business and brand
Jocelyn’s approach to store design and fixturing
How Jocelyn set up the wine bar portion of the business

Mentioned In This Episode:
Yarn Farm Kingston
Yarn Farm Kingston on Instagram
Yarn Farm Kingston on LinkedIn
Jocelyn Songco on LinkedIn

How Jocelyn created the Yarn Farm business and brand
Jocelyn’s approach to store design and fixturing
How Jocelyn set up the wine bar portion of the business

Mentioned In This Episode:
Yarn Farm Kingston
Yarn Farm Kingston on Instagram
Yarn Farm Kingston on LinkedIn
Jocelyn Songco on LinkedIn

Previous Episode

EP 175: RETAILER ROUNDTABLE WITH ANNIE GLENN, JAMIE CARL, AND MICHAEL SCHULTZ

Annie Glenn (also known as Urban Girl Annie) started her company LG Retail Enterprises back in 1994 and has been doing retail ever since. Although Annie majored in literature in college, she knew she wanted to own a business since she was 10 years old.

With no prior background in retail, she credits her business success to having great instincts and a lack of fear. Today, she’s a proud entrepreneur and a mom to two amazing boys, Jack and Cooper. Her hope is that her stores, including Urban Girl Accessories, bring joy and happiness to whoever walks through the doors.

Jamie Carl is the owner and founder of Serge + Jane in Minneapolis, MN. S+J is a lifestyle boutique featuring men's, women's, kids, pets, vinyl, home + gifts in a 3-story shop (4 including the open-air rooftop where they host fashion shows, trunk shows, pop-ups + always a DJ + dance party)! Jamie spent the first 15 years of her career in retail at Target Corporation.

Jamie spent the last 9 years there working on and leading the Internal Events Team. She was responsible for Board Meetings all the way up to 10,000-person National Team Meetings with guest speakers, musicians, fashion shows and more! Jamie left the role at Target when she couldn't balance two big jobs within retail in one family and took the opportunity to stay home with her two young boys for several years, all while fine-tuning her vision for the shop and "visually re-merchandising" her house for each holiday!

Michael Schultz is the co-owner and creative eye of Cursive New York, which operates 2 stores in New York City. Cursive is a tightly focused concept with the simple mission of cultivating joy. Michael, along with his husband, Douglas Duncan, have established Cursive as a strong and forward voice in the industry. Cursive offers gift, stationery, home and lifestyle products and is constantly evolving.

Cursive operated in New York City’s iconic Grand Central Terminal for 11 years and within ABC Carpet & Home for 15 years, until the Covid-19 pandemic upended those long runs. Making lemonade out of lemons, Schultz and Duncan doubled down on New York and opened 2 shops in New York’s West Village neighborhood, 4 blocks apart. One shop is true to the original Cursive vision, while Cursive Home is the brand’s extension into home goods.

In this second Retailer Roundtable, we chat about what our three guests have been up to over the last couple of years. Annie, Jamie, and Michael all share the stories of how they started up their stores and how they approach shows. We discuss some of the highlights from the recent Las Vegas show, plans for the upcoming holiday season, and the craziest current in-store trends. We also talk about how everyone approaches sales and handles social media.
This week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.

What’s Inside:

How Annie, Jamie, and Michael started their stores
Plans for the upcoming holiday season
How to handle social media

Mentioned In This Episode:

Annie Glenn
Urbangirlaccessories.com
Urban Girl Accessories on Instagram

Jamie Carl
Sergeandjane.com
Serge and Jane on Instagram
Michael Schultz
Cursivenewyork.com
Cursive New York on Instagram

Next Episode

EP 177: TALES FROM THE MOUNTAIN GARDENER WITH KEN LAIN

Ken Lain is known by his friends as 'The Mountain Gardener'. His weekly garden advice is featured by Prescott Living and Prescott Woman Magazines, the Daily Courier, Prescott eNews, and Signals AZ Newspapers. Ken is passionate about plants, creative landscape design, and spreading the good news that gardening is healthy and fun.

Ken dreamed of owning his own business after graduating from Prescott High School. Yavapai College peaked his business interest and finished a management degree from ASU's W.P. Carey School of Business. His garden credentials are Master Gardener, Certified Nursery Profession, and Watters

Garden Center owner, located on Iron Springs Road in Prescott.

Ken and wife Lisa host the 'Mountain Garden radio hour' as they share garden tips, tricks, and techniques on both The Big Talker and KQNA talk radio. Throughout the week, Ken talks up plants at Watters Garden Center in Prescott, where his digital garden center is located online at Top10Plants.com.

Here, Ken talks about his transition from a career in banking to going all-in on gardening. He shares his experience as a second-generation business owner and how he’s making Watters Garden Center his own. Ken also shares how he keeps things fresh in the store, his budgeting strategy, how he creates a fun culture for his employees, and how he stayed afloat during COVID.

This episode is sponsored by Show Me Your Store. Show Me Your Stores is a program I started about a year ago where you send me photos and videos of something in your store that's a challenge. If you comment “Show Me Your Store” on any of MC Design Collaboration videos or posts on Instagram, you will get an auto-response form that you can fill out and upload photos and videos, and let me know what your challenges are.
I'll do the video, and I am adding in a free 15-minute Zoom call with you after. You can either take my advice, do the shifts and the moves, and show me what you did for some feedback, or you can use this time to ask me additional questions or whatever you want that will hopefully help you get to your goal.
Again, comment Show Me Your Store on any of MC Design Collaboration Instagram posts, and you will get the form. Send it in, and I will see you on the video.
What’s Inside: