S3E7 What is the Future of Video Commerce?

08/30/23 • 56 min

Our spotlight shines again on immersive commerce this episode! We are answering a critically important question for retailers - what is the future of video commerce? To answer this question and truly dive deep into the treasure trove of conversion that is video commerce we've invited Vincent Yang, co-founder and CEO of Firework to the show! Vincent guides us through understanding the true nature and capabilities of video commerce. It's a fascinating discussion where you'll come away with an incredible list of insights and best practices you can apply to your retail business! We start with livestreaming, move to shoppable video and areas far beyond. Join us as we venture into mid-funnel and bottom funnel marketing strategies, to brand awareness tactics, to understanding marketing vs advertising and learn how video drives human engagement online. If you thought livestreaming was all there is to video in retail – think again! You’ll learn why a video commerce strategy is the digital equivalent to having an engaging store associate guide your customer journey.

Plus, we bring you the fourth topic in our new leadership segment on the show – ‘Blade to Greatness’! Ron Thurston, co-founder of Ossy, author of Retail Pride, the Guide to Celebrating Your Accidental Career, host of the Retail in America nationwide tour and podcast, speaker, advisor, board member, and former retail operations leader at Intermix, Saint Laurent, Bonobos, Tory Burch, Apple, and Williams-Sonoma joins us to share his insights on the issues facing frontline retail workers and retail leaders today.

In this episode, Ron talks to us about one of the most important skills a retail leader needs to master:

How to reframe your current job search processes to hire the right person!

We're currently at number 18 on the Feedspot Top 60 Best Retail podcasts list – if you enjoy our show, please consider giving us a 5-star review in Apple Podcasts & help keep moving our way up the Top 20! https://blog.feedspot.com/retail_podcasts/

Wow! Join us in celebrating our top of the charts achievements on the Goodpods podcast player!

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Thank you Goodpods listeners! We love your support! Please continue giving us those 5-star ratings and send us your comments!

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, E-Motive, and Swag, Tag & Brag from the album Beat Hype, written by Hestron Mimms, published by Imuno.

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08/30/23 • 56 min