Shuckin Shack
04/24/23 • 36 min
ABOUT SHUCKIN' SHACK:
Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 19 locations across seven states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.
The cost to open a Shuckin’ Shack franchise ranges from $453,000 to $1,128,252. Average NET Sales per location are $1,342,640. For more information visit: www.theshuckinshack.com
Through its Fresh and Raw Tour, Shuckin’ Shack raised over $52,000 for charity, traveling to 17 cities and covering 3,000 miles in just 30 days. While this tour served as a phenomenal way to drive business and unite the network around a cause, it also reinvigorated franchisees and proved just how important a caring, connected franchise network can be to the customer experience.
As the concept continues to grow, it maintains an emphasis on a strong franchise network full of business owners who are committed to providing the absolute best service. The company has seen a 7% increase in same-store sales this year and is rounding out its seventh consecutive year, aside from 2020, a notoriously tough year for restaurants, with same-store comps exceeding 5%. Compared to 2019, the network will round out the year with average store comps exceeding 14%. Looking to 2023, Shuckin’ Shack’s goals are simple. The concept will continue to grow within its current footprint, emphasizing the southeast, Illinois, and Texas. Orlando, the last available market in central Florida, is also a target for growth.
ABOUT SHUCKIN' SHACK:
Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 19 locations across seven states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.
The cost to open a Shuckin’ Shack franchise ranges from $453,000 to $1,128,252. Average NET Sales per location are $1,342,640. For more information visit: www.theshuckinshack.com
Through its Fresh and Raw Tour, Shuckin’ Shack raised over $52,000 for charity, traveling to 17 cities and covering 3,000 miles in just 30 days. While this tour served as a phenomenal way to drive business and unite the network around a cause, it also reinvigorated franchisees and proved just how important a caring, connected franchise network can be to the customer experience.
As the concept continues to grow, it maintains an emphasis on a strong franchise network full of business owners who are committed to providing the absolute best service. The company has seen a 7% increase in same-store sales this year and is rounding out its seventh consecutive year, aside from 2020, a notoriously tough year for restaurants, with same-store comps exceeding 5%. Compared to 2019, the network will round out the year with average store comps exceeding 14%. Looking to 2023, Shuckin’ Shack’s goals are simple. The concept will continue to grow within its current footprint, emphasizing the southeast, Illinois, and Texas. Orlando, the last available market in central Florida, is also a target for growth.
Previous Episode
Teriyaki Madness
Teriyaki Madness also introduced several exciting initiatives both on the consumer and the franchisee front. The brand collaborated with franchisees to foray into non-trad., with a food truck in Lapeer, Michigan, a casino location in Las Vegas, as well as a robust catering program which grew catering sales by a whopping 208% year-over-year, and the exciting nationwide adoption by several professional sports teams including the NFL 49ers, NHL Arizona Coyotes, MLB Pittsburgh Pirates and NHL Los Angeles Ducks who fed the demand of health-conscious professional athletes.
Next Episode
Brass Tap
FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O’ Brady’s and The Brass Tap, with over 180 locations across the United States. Beef ‘O’ Brady’s, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 40 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-restaurant-technology-guys-podcast-brought-to-you-by-custom-busine-107894/shuckin-shack-29991843"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to shuckin shack on goodpods" style="width: 225px" /> </a>
Copy