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The Reseller Entrepreneur

The Reseller Entrepreneur

Mike Clapperton Chief Product Officer Sparkler

The Reseller Entrepreneur is about taking the hobby of reselling and turning it into a full-time income by creating repeatable systems and focusing on converting customers into fanatics. Fanatics buy from you repeatedly. Join us in our reselling journey.
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Top 10 The Reseller Entrepreneur Episodes

Goodpods has curated a list of the 10 best The Reseller Entrepreneur episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Reseller Entrepreneur for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Reseller Entrepreneur episode by adding your comments to the episode page.

The Reseller Entrepreneur - Season 4 - Episode 7 - Email Marketing
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11/05/22 • 20 min

Hello everyone. In this episode, I talk about email marketing and the top 10 tools you can use to increase your sales.
While some of them are cost prohibitive, this episode should get you thinking on what you can do to make eBay customers your customers.
Happy listening.

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The Reseller Entrepreneur - Episode 6 - Naysayers & Nurturing Customers
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10/02/22 • 19 min

Hey, we are fine after Hurricane Ian; no loss of life nor INVENTORY!
In this episode, I talk about Naysayers, what they are and why they don't matter. I then go into methods to nurture existing customers to make them fanatics.
I hope all are well, and as always, if you want to reach me you can do so at https://reseller.sparklercrm.com/
Mike

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In today's episode, I connect with Jessica Macera from Business Dynamix Solutions in Naples Florida, and talk about their services for resellers.
Many bookkeeping agencies provide resellers with services, but coupled with fulfillment services, I see this as a game changer for my business.
The website for BDS is https://businessconsultinghelp.com/. Check it out.
I did mess up on some of the audio (about 30 seconds or so), please excuse the mistake. But fulfillment services are going to revolutionize reselling on eBay I believe.

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The Reseller Entrepreneur - Episode 3 - 9 Challenges Resellers Struggle With & How to Fix Them
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08/05/22 • 21 min

We had to rearrange a few things since our special guest had a last-minute issue she had to deal with. So I recorded next week's podcast this week.
Today I talk about 9 challenges resellers struggle with and how to fix them. It is adapted from a talk I attended where the speaker was speaking about ALL small businesses, but I think it applies to us as well.
1. Finding Customers
2. Increasing Brand Awareness
3. Building an Email List (I can help you with that)
4. Lead Generation - Non-traditional ways for eBay sellers
5. Customer Service
6. Hiring/Firing
7. Managing Workflow
8. Managing your money
9. Scaling your business
See you next week when I meet (hopefully) with Jessica Macera from Business Dynamix Solutions.

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The Reseller Entrepreneur - Episode 2 - Levers Revisited

Episode 2 - Levers Revisited

The Reseller Entrepreneur

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07/25/22 • 21 min

Hello to you all.
Today I talk about the levers in your reselling business. Now I've talked about these before but I want to offer a summation for many of you because I receive many questions about the levers in your business.
Running a successful reselling business requires you to master these levers. While there are many more, I focus on the following:

  • Space
  • Movement
  • Time
  • Money
  • Shipping - Making it not cost you!

Lastly, I talk about fulfillment and an upcoming guest.
See you soon.

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The Reseller Entrepreneur - Season 3 Episode 4 - It's Tax Time - Time to Reflect
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03/20/22 • 20 min

In this episode I talk about taxes and what you need to do during this time to improve your business.
Thank you for all of your support!

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The Reseller Entrepreneur - Season 3 Episode 3 - Podcast Update

Season 3 Episode 3 - Podcast Update

The Reseller Entrepreneur

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02/20/22 • 18 min

In this episode, I go over updates with me and eBay. I've also decided that I won't be promoting any sponsors for this podcast, no reason other than I am really focusing on other areas for this show.
Thanks and hope to hear from you.

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The Reseller Entrepreneur - Season 2 Episode 23 - Seller Hub Setup
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06/11/21 • 22 min

In this episode I talk about how I set up my Seller Hub on eBay and make it a centralized part of my day.
Like always, please take advantage of the discounts with our sponsors.
List Perfectly Cross Listing Software- Enjoy 30% off of your first month using our referral code https://listperfectly.com/?ref=322
Hammoq Virtual Assistants: $50 Credit off your first order using our referral link https://hammoqpartners.my.stacker.app/register.
Salehoo Directory of Wholesale Products: https://www.salehoo.com/?aff=mhctrading
Reseller Genie - Reseller Genie is an Excel template for tracking your numbers. It also has a real user friendly dashboard. Go to https://www.myresellergenie.com/?aff=9 and use the code OLDFASHIONEDMIKE to get a 15% discount off of your purchase.

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The Reseller Entrepreneur - Introduction to the show

Introduction to the show

The Reseller Entrepreneur

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08/21/20 • 13 min

Welcome to our inaugural episode. Today we will will talk about understanding your WHY. Why do you want to stop working for others and enter the reselling game?

Understanding your WHY will drive you be the fuel you need to press on in the face of all the trials and tribulations of reselling, being a pandemic or just a slow time of year.

I am Old Fashioned Mike, online retailer and designer focusing on a variety of distribution channels to move product.

I got into reselling by mistake; I was looking for something I could do part-time while building a software company and like many I searched YouTube to look for ideas. Suddenly I was confronted with hundreds of videos about reselling old textbooks on Amazon. Seemed easy enough so I signed up for an Amazon Seller account...epic fail! More on this in later days.

Undeterred, I stumbled upon a new set of videos covering buying/selling on eBay and other platforms. I was hooked and I'm still here today in my own warehouse, with a team of Virtual Assistants listing every day.

But this doesn't answer my WHY. You'll have to tune into the show for that answer but I assure you it's worth the listen.

But this show isn't about me, it's about YOU!

In future episodes, we'll talk about taking your reselling hobby to a business, because that is what it is...a BUSINESS.

The way this is set up, the Podcast is focused on STRATEGY, listen to it while you work, while you drive, or when you are sourcing for new inventory. You don't need to take notes, it won't normally be instructional. We'll have interviews with prominent resellers as well who will give their perspective on how to run a reselling business.

The blog (Show Notes) will provide you with a supplemental materials, show wrap up and RESOURCES that you may want to use in running your business.

Lastly we are starting a YouTube channel to show HANDS ON TRAINING and EXAMPLES of what we do to grow our reselling business. Something that you can take notes on and refer back to at any time.

Thank you for getting this far, see you in the next episode.

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The Reseller Entrepreneur - Episode 1 - Relaunch

Episode 1 - Relaunch

The Reseller Entrepreneur

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07/10/22 • 17 min

Hello all, it has been 3 months since we last spoke. I am relaunching this podcast because I realized that I missed it!
Funny enough, many new listeners didn't realize that I stopped recording. I still get emails almost daily from you asking questions and seeking advice. Keep the questions coming but my new email (well my old-new email) is [email protected].
In today's episode, I talk go back and quickly retell my origin story, my business, and my philosophy. I also talk about how the landscape is changing and what you need to start thinking about to keep going.
In this reformulated podcast I will be talking to experts in the area of reselling, business management, marketing, and even some of our old guests.
It's a new day!

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FAQ

How many episodes does The Reseller Entrepreneur have?

The Reseller Entrepreneur currently has 72 episodes available.

What topics does The Reseller Entrepreneur cover?

The podcast is about Amazon Fba, Entrepreneurship, Ebay, Podcasts, Technology and Business.

What is the most popular episode on The Reseller Entrepreneur?

The episode title 'Episode 6 - Naysayers & Nurturing Customers' is the most popular.

What is the average episode length on The Reseller Entrepreneur?

The average episode length on The Reseller Entrepreneur is 29 minutes.

How often are episodes of The Reseller Entrepreneur released?

Episodes of The Reseller Entrepreneur are typically released every 7 days.

When was the first episode of The Reseller Entrepreneur?

The first episode of The Reseller Entrepreneur was released on Aug 21, 2020.

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