S102. What to invest in to accelerate your e-commerce business growth with Leanne founder of Hachure Active
08/07/22 • 31 min
In today's episode I am doing a live coaching session with Leanne, founder of Hachure Active to tackle a couple of the problems she has been facing recently in her business.
Hachure Active is a sustainable eco-conscious outdoor activewear brand for the wild and adventurous. Premium quality clothing created around the core values of being ethical and sustainable, built with longevity in mind.
I met Leanne through instagram, and we’ve worked together a couple of times in one of my group coaching programmes so I’ve got to know her business fairly well. Leanne has come to me today with a couple of problems she is currently facing in her business including:
- How she can juggle her business and job at the same time.
- What she needs to do in order to be able to leave her job and focus on her business full time.
- What she should be focusing on and investing money/time in to in order to grow her business.
- How she can keep her product assortment feeling/looking fresh without bringing in too much newness.
I am going to help her debunk all of this in today's live coaching session.
You can connect with Leanne on instagram @hachure.active and @thegarmentdesigner
Shop Hachure Active online at www.hachureactive.com.
Make sure you subscribe and like this podcast if you want to hear more tips on setting up and running a product based business.
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...
In today's episode I am doing a live coaching session with Leanne, founder of Hachure Active to tackle a couple of the problems she has been facing recently in her business.
Hachure Active is a sustainable eco-conscious outdoor activewear brand for the wild and adventurous. Premium quality clothing created around the core values of being ethical and sustainable, built with longevity in mind.
I met Leanne through instagram, and we’ve worked together a couple of times in one of my group coaching programmes so I’ve got to know her business fairly well. Leanne has come to me today with a couple of problems she is currently facing in her business including:
- How she can juggle her business and job at the same time.
- What she needs to do in order to be able to leave her job and focus on her business full time.
- What she should be focusing on and investing money/time in to in order to grow her business.
- How she can keep her product assortment feeling/looking fresh without bringing in too much newness.
I am going to help her debunk all of this in today's live coaching session.
You can connect with Leanne on instagram @hachure.active and @thegarmentdesigner
Shop Hachure Active online at www.hachureactive.com.
Make sure you subscribe and like this podcast if you want to hear more tips on setting up and running a product based business.
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...
Previous Episode
S101. 3 Things I learnt working for global brands including Ralph Lauren, Kate Spade and Burberry
In case we haven't met yet I'm Sophie Biggerstaff, founder of The Commerce Club and BYRCOLLECTIVE & I've spent the past 12 years working in the retail industry for brands including Ralph Lauren, Diesel, Kate Spade and Burberry.
In that time naturally I've learnt a thing or two about how to run a product business and I want to share my best tips with you...
In today's episode I share 3 most of the most important things i learnt during my time working in industry which were:
1️⃣ Never make assumptions!
As an insider in your business it’s easy to assume because you know everything about your business that everyone else does as well, but 99.9% of the time that is definitely not the case!
Never assume that because you have a link to your website in your bio that your audience knows where to go to buy, never assume because you put a picture up on your social media that your audience knows that it’s for sale, never assume because you like the colour pink that that’s your customers favourite colour, never assume that because you know you sent the order that your customer knows it’s on it’s way as well.
Over communication & validation of your assumptions is never a bad thing when running a product based business. To get the best results always act like the person you are speaking to knows nothing and you can educate them on everything they need to know to ultimately make the conversion.
2️⃣ All the answers you need are in the data!
I’ve said this a few times in the past, but everything you need to know to make informed decisions in your business is in the data from your sales!
If you’ve built your store on Shopify, run with a POS system, or linked you wesbite to google analytics you have data to analyze and use to make any new decisions in your business.
You should have access to your traffic, conversion, best sellers, profit margins etc - all of which should be key performance indicators in your business that you can review regularly & use this data to see where you need to take action to drive the results you want.
3️⃣ Your business is not about you, it’s about your customer!
It’s easy to focus on what YOU want when you’re running a business, but ultimately you are probably not the person that is going to be buying your product.
So every decision you make, you need to get out of your own head and in to the head of your ideal customer. Will they resonate with the product or content you ar
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...Next Episode
S103. Mindset habits to adopt as a small e-commerce business owner with Kelsey March, founder of Habits to Happyness
One of the most important things you have to master as an entrepreneur is your mindset!
There’s 3 things I always say entrepreneurs needs, passion perseverance and ability to pivot and ultimately all of these come down to having the right mindset, so today I am talking to a very good friend of mine Kelsey March - a positive psychology coach from Chicago.
I met Kelsey in Bali, we've spent many hours co-working together, along with many nights out, and I honestly had some of the best advice I’ve ever been given on how to manage my mindset. I'll be sharing with you what that is in this episode!
Kelsey helps entrepreneurs master their mindset, emotions and productivity habits to improve life balance and business success and her key takeaway from this discussion was that you are the foundation of your business, so it's important you take care of yourself so you thrive as a business owner.
To do this the number one recommendation Kelsey has is to master your breathing. As we discuss an easy place to start is with square breathing, there's a great 5 minute one that we recommend trying that can be found on YouTube here!
You can connect with Kelsey on instagram and facebook @habits.to.happyness and the website to check out more about what Kelsey does can be found here!
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...If you like this episode you’ll love
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