“I no longer need to ask my husband for money.” (Alexia Delarosa)

I'm so excited to be joined by social media star, Alexia Delarosa (@lex.delarosa), on this week's episode of the podcast. Lex considers herself a full-time stay-at-home mom but she has also found incredible success cultivating a following online as she shares glimpses into the beauty of motherhood and homemaking. Her journey from a simple bread-making video to becoming a viral sensation is a testament to the power of authenticity and humor in the content creation space. This isn't your average tale of a "trad wife" – it's an insightful look at how personal choices carve out unique family dynamics, with Alexia’s warm narrative leading the way. While Alexia and I bonded over the discomfort of being asked about our salaries on live television, she didn't shy away from discussing the often taboo topic of money, sharing her business’s revenue and how much she charges for brand partnerships. Finally, we waded through the evolving perceptions of gender roles and financial independence as she detailed the shift within her own marriage. She spoke candidly about the challenges of being a stay-at-home mom and a full-time content creator, juggling parenting and her professional life without losing sight of her needs and aspirations. Her story is a wonderful example for those balancing family and Internet fame, illustrating the changing landscape of digital media and gender expectations.

Sponsors:

Omaha Steaks - go to omahasteaks.com and use promo code LUCIE at checkout for exclusive savings on Father’s Day gift packages.

Storyworth - save $10 on your first purchase when you go to storyworth.com/REALSTUFF

00:00:00 - 00:04:52 intro

00:04:52 - 00:07:05 growing up

00:07:05 - 00:08:25 being categorized as a “trad wife”

00:08:25 - 00:11:22 the rise to social media fame

00:11:22 - 00:13:50 Lex’s signature head tilt

00:13:50 - 00:20:56 the negativity that comes with viral videos

00:20:56 - 00:21:58 Omaha Steaks

00:21:58 - 00:25:01 TikTok vs. Instagram

00:25:01 - 00:31:56 compensation as a content creator

00:31:56 - 00:36:35 discomfort with talking about money

00:36:35 - 00:38:05 gross revenue in the past year

00:38:05 - 00:39:30 StoryWorth

00:39:30 - 00:43:12 being a SAHM, childcare, and homeschooling

00:43:12 - 00:53:51 division of labor and financial responsibilities

00:53:51 - 01:01:05 experience on The Tamron Hall Show

01:01:05 - 01:01:46 future goals

01:01:46 - 01:02:44 outro

Watch this episode in video form on YouTube: https://www.youtube.com/playlist?list=PLjmevEcbh5h5FEX0pazPEtN86t7eb2OgX

To apply to be a guest on the show, visit luciefink.com/apply and send us your story.

I also want to extend a special thank you to East Love for the show's theme song, Rolling Stone.

Follow the show on Instagram: https://www.instagram.com/therealstuffpod

Find Lucie here:

Instagram: https://www.instagram.com/luciebfink/

TikTok: https://www.tiktok.com/Luciebfink

YouTube: https://www.youtube.com/luciebfink

Website: https://luciefink.com/

Produced by Cloud10 and Clamor.

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