The RE Agent Podcast

In this episode, David Lecko discusses the intricacies of real estate investing, the importance of personal development in sales, and the challenges faced by agents in the industry. They explore the use of technology, particularly AI, in enhancing lead generation and communication with potential clients. The discussion also touches on cultural experiences in Colombia and the significance of building authentic relationships with investors. In this conversation, the speakers delve into the intricacies of real estate sales techniques, particularly focusing on the LP Mama method and its practical limitations. They discuss the importance of building genuine relationships with clients, understanding the emotional motivations behind buying decisions, and the tools available for real estate investors. The conversation also touches on market predictions for 2025 and emphasizes the need for authenticity in the real estate industry.
Here are the main takeaways:
- Investors can utilize software like Zoom Offers Now to streamline offers.
- Personal development is crucial for success in sales.
- Effective communication requires understanding emotional dynamics.
- Cultural challenges can impact real estate transactions.
- AI tools can assist in analyzing property data and making calls.
- Agents should focus on building relationships with investors.
- Understanding market dynamics is key to successful investing.
- Emotional intelligence plays a significant role in sales.
- Segmenting investor lists can lead to higher response rates.
- Innovative tools can enhance lead generation for agents. Less than 5% of agents ask for appointments.
- Effective questioning can reduce sales resistance.
- Understanding motivation is key to sales success.
- Utilizing technology can streamline real estate transactions.
- Building relationships is crucial for real estate agents.
- Investors appreciate agents who provide valuable insights.
- Market conditions require adaptable investment strategies.
- Cash flow is essential for property investments.
- Agents should educate themselves on investor terminology.
- Authenticity and honesty foster trust in real estate.
Stay ahead of the curve by embracing AI and innovative marketing strategies. Subscribe for more insights on navigating the future of real estate and achieving lasting success.

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!
GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, Vikram, Cody and Malte dive into the challenges and opportunities in the real estate industry. They discuss the importance of attention to detail, the entrepreneurial nature of real estate, and how personal development plays a key role in long-term success. The conversation also explores luxury branding, the need for better agent support, and the story behind Luxury Presence—a company dedicated to helping agents elevate their marketing and branding efforts.
Here are the main takeaways:

1. Attention to Detail is Crucial – Success in real estate hinges on precision and a keen eye for detail.
2. Luxury Branding is About Lifestyle – True luxury branding isn't just about high price points; it's about crafting a lifestyle and experience.
3. Entrepreneurial Mindset is Key – Real estate agents must adopt a business-oriented approach to thrive in the industry.
4. Long-Term Thinking Drives Growth – Sustainable success comes from planning, strategic marketing, and mastering one lead generation strategy.
5. Luxury Presence Empowers Agents – The company was built to support agents with branding, technology, and marketing solutions to help them stand out.

Stay ahead in the real estate industry by tuning into more episodes of the podcast. Explore insights, strategies, and expert discussions that can help you grow your business. Check out the latest episodes now!

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P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!
GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, Cody dives deep into the critical role of copywriting in driving sales and achieving financial success for businesses, particularly in the real estate sector. He highlights the transformative power of storytelling in effective communication and sales. Cody introduces his innovative framework, Story Lesson Offer, designed to help you craft compelling ads and emails that resonate with your audience. Plus, he shares essential reading materials that every aspiring copywriter should explore to enhance their skills and understanding of consumer psychology.

Here are the main takeaways:

1. The Power of Storytelling: Good storytelling significantly enhances our ability to sell products and services.
2. Framework for Success: The Story Lesson Offer framework is effective for creating compelling ads.
3. Know Your Audience: Understanding consumer psychology is crucial for effective marketing.
4. Copy That Converts: Copy that converts is essential for business success.
5. Read to Succeed: Reading foundational books on copywriting can significantly improve skills.

Tune in now to unlock the secrets of effective copywriting and storytelling that can elevate your sales game! Don’t forget to subscribe, rate, and review the podcast to stay updated with more insights from industry experts.

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!
GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

If you think being nice helps you sell, think again.
In this eye-opening episode, Vikram Deol sits down with Benjamin Dennehy, the UK’s Most Hated Sales Trainer, to expose the biggest lies in sales. Most salespeople fail because they focus on being liked instead of being trusted. The result? Lost deals, weak closes, and endless frustration.
They discuss how successful salespeople differentiate themselves by focusing on understanding their client's needs rather than seeking to be liked, highlighting the significance of listening skills, challenging assumptions, and the art of asking the right questions to uncover the truth behind a prospect's needs.
Here are the main takeaways:
- Good salespeople focus on understanding client needs.
- You don't need to be liked to be successful in sales.
- Trust is more important than likeability in sales.
- Listening skills are crucial for effective sales conversations.
- Challenging assumptions can lead to better sales outcomes.
- Sales is often a game of poker, requiring strategic questioning.
- Confidence in your product can change the sales dynamic.
- Effective communication techniques can enhance sales success.
- Qualifying prospects is essential for efficient selling.
- Salespeople should focus on being trusted advisors rather than friends
- The housing market's current state influenced their decision to pause selling their home.
- The desire for more space for their children was a primary reason for considering a move.
- The family had previously put their home on the market but faced challenges in selling it.
- The importance of a supportive partner in real estate decisions was highlighted.
- The conversation revealed the complexities of using friends as real estate agents.
- Understanding why a home didn't sell is crucial for future selling strategies.
- Sales conversations should focus on extracting information rather than just presenting solutions.
- Building authentic relationships is key to successful sales.
- Sales professionals often play a therapeutic role in understanding client needs.
From buyer psychology to handling objections and breaking free from approval-seeking behaviors, this conversation will challenge everything you think you know about sales.
If you’re tired of struggling to close, tune for this one, now 🔥

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!
GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!
GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments