The CMO's Guide to China Marketing: Josh Gardner, Co-founder and CEO of Kung Fu Data
08/12/21 • 55 min
We’re back!
After a short break, we are delighted to bring you season 2 of The CMO’s Guide to China Marketing Podcast.
And for our second season we are going with a slightly different format. Throughout season 1, Mike and Steven took a deep dive into all the major aspects of China marketing that international marketers and CMOs should be aware of. For season 2, we are excited to bring you a series of interviews with some of China’s leading international marketers, business leaders, and entrepreneurs, and get their perspective and insight into real-world businesses and campaigns. They will share how the tips and tricks we shared in season 1 are put into practice, and we’ll also probably hear a few war stories along the way as well.
To kick things off we are setting the bar pretty high. We were delighted to be joined by Josh Gardner, CEO, and Co-Founder of Kung Fu Data and Commerce. Josh is hugely experienced in helping brands successfully grow their business in China and is a really entertaining speaker as well.
Enjoy the show and don’t forget to follow Kung Fu Data, and Josh himself, on their social media via the links below:
https://www.linkedin.com/company/kung-fu-data/
https://www.linkedin.com/in/joshagardner/
You can also keep up to date with all of Brandigo’s latest insights and online resources on our website and social media as well:
We’re back!
After a short break, we are delighted to bring you season 2 of The CMO’s Guide to China Marketing Podcast.
And for our second season we are going with a slightly different format. Throughout season 1, Mike and Steven took a deep dive into all the major aspects of China marketing that international marketers and CMOs should be aware of. For season 2, we are excited to bring you a series of interviews with some of China’s leading international marketers, business leaders, and entrepreneurs, and get their perspective and insight into real-world businesses and campaigns. They will share how the tips and tricks we shared in season 1 are put into practice, and we’ll also probably hear a few war stories along the way as well.
To kick things off we are setting the bar pretty high. We were delighted to be joined by Josh Gardner, CEO, and Co-Founder of Kung Fu Data and Commerce. Josh is hugely experienced in helping brands successfully grow their business in China and is a really entertaining speaker as well.
Enjoy the show and don’t forget to follow Kung Fu Data, and Josh himself, on their social media via the links below:
https://www.linkedin.com/company/kung-fu-data/
https://www.linkedin.com/in/joshagardner/
You can also keep up to date with all of Brandigo’s latest insights and online resources on our website and social media as well:
Previous Episode
The CMO's Guide to China Marketing: The Agency Edition
It's episode 6 of The CMO's Guide to China Marketing and this time Mike and Steven have put together a special agency focussed episode due to popular demand!
Agency friends and partners around the world have fed back that they'd like us to cover a few useful pieces of insight that can help them work with their clients and provide guidance on China marketing strategy and effective China marketing. So with decades of agency experience between them, and a big chunk of it China-based, that's exactly what the guys have done.
Some of their points of discussion for this episode include:
- The mistake many companies make by treating China marketing as an afterthought.
- The challenge of evaluating successful China marketing campaigns.
- Retaining flexibility in your strategy to cope with the dynamic environment.
If there is anything you'd like us to cover in the future, we would love to hear from you. In the meantime, enjoy the podcast!
Next Episode
The CMO's Guide to China Marketing: Jason Holland of STUDIO DOHO
It's episode two of season 2 for The CMO's Guide to China marketing podcast and we've got another entertaining and insightful interview.
Steven was super excited to spend time with Jason Holland, Founding Partner of STUDIO DOHO, a boutique architecture and design agency that has been responsible for some of the most exciting offline brand experiences in China for both international and local organizations.
Jason takes us through his journey from employee to start-up founder and beyond, and offers some of his key learnings for brands and marketers looking to boost their China growth.
You can find out more about STUDIO DOHO by visiting www.studiodoho.com
You can also keep up to date with all of Brandigo’s latest insights and online resources on our website and social media as well:
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