Ep299 | What To Do If You Have More Time Than Money

06/04/20 • 8 min

My advice on today’s episode is super tactical and very simple. I’m talking about what you need to do if you have more time than money to spend on digital ads. We have many people in our Mastermind doing this and it’s also something we have been doing for a long time ourselves. I dive into more into this on today’s episode!

Previous Episode

EP298 | One Of The Fastest Growing Cash Practices In The Country With Clay and Emily Jones

Quick heads up before we dive in, the audio on this one had a few hiccups cause of connection issues, but stick with it because the content from Clay and Emily Jones is pure gold. Might be one to listen to with headphones, not just in the car.

These two are absolute rockstars from 901 PT in Memphis, Tennessee. They've been in our mastermind for years and watching their growth has been incredible starting with just Clay, now they just brought on their fifth clinician. All 100% cash, in a city like Memphis. It’s proof of what’s possible when you focus on the right things. We talk about their journey from Clay being frustrated in traditional settings, to bootstrapping the practice (literally Clay doing home visits out of his car), Emily jumping in with her marketing background, and how they've built such a strong team and culture.

🔑 Key Takeaways:

✔️ Start Lean & Bootstrap: You don't need a massive loan. Clay started with home visits, minimal expenses paid off quickly, and they saved aggressively.
✔️ Leverage Your Network: They started by reaching out to friends, family, and Clay's existing reputation. Don't underestimate your personal connections.
✔️ Build a Cash Cushion: Saving diligently from the start allowed them to hire their first therapist without financial stress, fueling faster growth.
✔️ Complementary Skills are Key: Recognize strengths. Clay focused on clinical care and team leadership; Emily took on marketing, finances, and operations based on her background.
✔️ Define Roles & Communication: Working with a spouse requires clear lanes and setting specific times for business discussions to avoid burnout and frustration.
✔️ Invest in Your Team: Mentoring and creating the "best possible experience" for employees, not just patients, is crucial for sustainable growth and retention. Clay intentionally blocks time for this now.
✔️ Get Outside Perspective: Being in a mastermind provided crucial feedback and pushed them (especially Clay on managing his schedule) to think bigger and differently.
✔️ Build the Business Around Your Life: The goal isn't just revenue; it's creating the freedom (time, financial, travel) you want for your family. They design the business to support their life goals.

🧠 Pro Tip:

If you're going into business with a spouse or partner, identify your distinct strengths early. Divide responsibilities based on those skills (like Clay on clinical/team and Emily on marketing/ops) instead of both trying to do everything. It prevents burnout and maximizes your collective impact.

Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.

Subscribe wherever you listen.
Leave an honest review. I read 'em all.
Screenshot this episode, share it on your Instagram Stories, and tag me @DannyMattaPT. I'll repost it!

Big thanks to Clay and Emily for sharing their journey. Go check them out at 901pt.com, @901pt on Instagram, and 901 Physical Therapy on Facebook.

🔥 Want to Grow Your SEO Without Burning Out?

✅ Use Clare AI to get 2–5 hours/week back on documentation
✅ Join our free 5-Day Challenge to work smarter
✅ Book a free strategy call and get personal help with your SEO + growth plan

Next Episode

EP299 | What To Do If You Have More Time Than Money

Today we're ditching the theory and getting super tactical. If you've got more time than money right now and need to get clients without burning cash on ads, this episode is your playbook. I'm breaking down the straightforward, no fluff strategy we've used and seen work time and time again. It boils down to creating the right content, actually talking to people, and figuring out what they'll pay for before you build it.

🔑 Key Takeaways:

✔️ Identify your ideal client: Who would you bet on getting results for, even if you only got paid on outcome? Know them inside out.
✔️ Content is king (but simple): Figure out the top 10 questions your ideal clients actually ask. Create content answering those. Don't overcomplicate it.
✔️ Engage directly: When people like, comment, or view your stuff on Instagram or Facebook, don't just sit there. Message them directly. Start a real conversation.
✔️ Get 'em on the phone: Offer a free call. It's just a conversation to understand where they are, where they want to go, and what's stopping them. No pressure.
✔️ Test your offers live: Use these calls to float potential solutions or programs. See what resonates. Get feedback before you build anything complex.
✔️ People vote with their wallet: If nobody buys your offer after these conversations, it's probably not the right offer. Listen to what the market tells you with their money (or lack thereof).
✔️ Market research is mandatory: Stop assuming you know what people want. Talk to them, use their language, and build what they've shown they'll actually invest in.

🧠 Pro Tip:

Stop building programs in a vacuum. Get on calls, talk to real potential clients, and find out what they actually need and will pay for before you invest your valuable time creating it. Test first, build second.

Help us smash 200 reviews on iTunes for the PT Entrepreneur Podcast! It's huge for a niche show like ours.

Subscribe wherever you listen.
Leave an honest review – I read 'em all.
Screenshot this episode, share it on your Instagram Stories, and tag me @DannyMattaPT. I'll repost it!

Let's keep pushing this thing forward. Thanks for listening!

🔥 Want to Grow Your SEO Without Burning Out?

(Even though we talked organic social today, if SEO is on your radar, check these out):