The Product Sessions
Rebecca Waldron
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Top 10 The Product Sessions Episodes
Goodpods has curated a list of the 10 best The Product Sessions episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Product Sessions for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Product Sessions episode by adding your comments to the episode page.
Understanding Your Target Market
The Product Sessions
08/28/23 • 16 min
It is essential to understand who your target market is in order to effectively sell your products, but how do you do that? In this episode, we discuss how to do the research, what questions to ask, and what sources to look at.
GET THE FULL SHOW NOTES
https://theproductsessions.com/how-to-understand-your-target-market/
WE DISCUSS:
- Why You Need to Understand Your Target Market
- How to Research Your Customer
- What Problem Are You Solving?
- Dig Deeper into the “Why”
- Primary Sources
- Secondary Sources
- What Questions to Ask
- Is All This Work Worth It?
LINKS MENTIONED:
Google Sheets
La Sol mineral sunscreen
Coping with Overwhelm as a Small Business Owner and Parent
The Product Sessions
08/21/23 • 15 min
Coping with overwhelm as a small business owner and parent is no easy feat. As we get older, our number of responsibilities only seems to increase, especially once we have kids. With more balls in the air and we have to develop coping skills and learn to manage busy schedules.
After balancing work and family for 11 years, I've a few effective coping skills that help relieve stress and overwhelm.
GET THE FULL SHOW NOTES
https://theproductsessions.com/coping-with-overwhelm-as-a-small-business-owner-and-parent/
WE DISCUSS:
- The Science Behind To-Do Lists
- How to Follow Through on Your To-Do's
- Ways to Fill Your Cup
- Seeing the Light at the End of the Tunnel
- How Talking About Your Stress Brings Clarity
LINKS MENTIONED:
Harvard Business Review article, "Why We Continue to Rely on (and Love) To-Do Lists"
Harvard Business Review article, "Why Your Brain Dwells on Unfinished Tasks"
How To Differentiate Your Small Business In A Saturated Market
The Product Sessions
08/14/23 • 14 min
In today’s world, there are so many brands and so much information we’re receiving all the time that our brains get overloaded. Only the most distinct information we see actually sticks with us. In this episode, we identify some clear ways to differentiate your brand, whether it’s your product that’s different or the way that you’re framing it to your target market.
GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-differentiate-your-small-business-in-a-saturated-market/
WE DISCUSS:
- Differentiating Can Feel Overwhelming
- Nothing is truly Original
- Research Your Competition
- Analyze the Info
- Ways to Differentiate
What Is A Tech Pack And Do I Need One For My Product Business
The Product Sessions
08/07/23 • 18 min
Today I’m talking about tech packs and answering all your burning questions. What is a tech pack or technical package? Why is a tech pack so important? Do you need a tech pack for your product idea? Can you make your own tech pack? Let's get down to the nitty gritty!
GET THE FULL SHOW NOTES: https://theproductsessions.com/what-is-a-tech-pack-and-do-i-need-one-for-my-product-business/
WE DISCUSS:
- What is a Tech Pack?
- Do I need a Tech Pack?
- How a Tech Pack Will Save You Time & Money
- Can I make my own tech pack?
- The Basic Elements of a Tech Pack
LINKS MENTIONED:
Learn more about 3D design with Hans from Tenikle
Read: Should I Hire a Technical Designer and Where Should I Look?
Software used to create a tech pack: Adobe Illustrator and Canva
Global color matching system: Pantone
Trim Suppliers: Brand ID and Zabin Group
My Brand: Bodomint
Where to look for a Technical Designer: Fiverr, Upwork, and LinkedIn
Or Hire Me!: Work With Me
Corporate Career vs Entrepreneurship as a Parent
The Product Sessions
07/31/23 • 17 min
What are the differences between a corporate career and entrepreneurship and which option works best for a parent’s lifestyle? Today I’m going to share my experiences working both types of jobs and share the pros and cons of each including how accommodating they were to parenthood.
GET THE FULL SHOW NOTES: https://theproductsessions.com/corporate-career-vs-entrepreneurship-as-a-parent/
How To Change Manufacturers For Your Product Business
The Product Sessions
07/24/23 • 17 min
Today we're talking about best practices when you change manufacturers in your product-based business. We'll discuss reasons to change manufacturers, where to find them, and what to say and do to get the best product result.
GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-change-manufacturers-for-your-product-business/
LINKS MENTIONED:
My Brand Bodomint
Joni backpack in camel
For Finding New Manufacturers:
Certifications:
Being on Shark Tank, Raising Capital, & Developing a New Product with Hans Dose of Tenikle
The Product Sessions
07/17/23 • 56 min
Today I'm interviewing my friend Hans Dose who is an inventor and the CEO of the company Tenikle. In 2021 he landed a deal on Shark Tank with Daymond John after almost losing everything during the pandemic. He is a wealth of knowledge and determination.
He has successfully raised capital for his business using several different methods. He explains the trial and error of designing a totally new product and how he finally ended up as a contestant on Shark Tank.
WE DISCUSS:
- Working at Hurley
- Coming up with his product idea
- Product development
- Product manufacturing
- Raising capital
- Crowdfunding: Kickstarter vs. Indiegogo
- Getting on Shark Tank
- New business developments
GET THE FULL SHOW NOTES: https://theproductsessions.com/ways-to-raise-capital-for-my-startup-with-hans-dose/
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/ieyKgvfVfPM
LINKS MENTIONED:
@HansDose on Instagram
@Tenikle on Instagram
Han's Company Tenikle
Rhino 3D
MOI 3D
Thomasnet.com
Kenvox
Kickstarter
SBA business loan
Indiegogo
Funded Today
Tenikle on Kickstarter
Tenikle on Indiegogo
Hamboards
FUBU
Daymond on Demand
How to Make Money at a Pop Up Shop
The Product Sessions
07/10/23 • 18 min
Making money at a pop-up shop can be a little tricky, but is a great way to drive sales and increase brand awareness. Today I’m sharing the tips I’ve learned over the last couple of years that help me make more money at these pop-up markets.
WE DISCUSS:
- What is a Pop-Up Shop?
- Where are Pop-Up Shops?
- How do you find out about them?
- People make a living off of doing these
- Tip #1: Try Different Events to Find the Right Fit
- Tip #2: Network with the Other Brands
- Tip #3: Don’t Overspend on Your Booth Display
- Tip #4: Don’t Overpack
- What to Pack for Your Pop-Up
- Tip #5: How to Sell at Pop-Ups
GET THE FULL SHOW NOTES: https://theproductsessions.com/how-to-make-money-at-a-pop-up-shop/
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/HVjBH61iFJo
LINKS MENTIONED:
Should I Sell Direct to Consumer or Wholesale?
Pop-Up Event Companies in Orange County:
My Bag Company Bodomint
Should I Sell Direct to Consumer or Wholesale
The Product Sessions
07/03/23 • 14 min
Is direct to consumer or wholesale a better sales strategy for your small business? Which one will make you more money? Let's discuss the pros and cons of each method and how they work.
We discuss:
Direct to Consumer
- Profit Margins
- Customer Experience
- Customer Feedback
Wholesale
- Broader Distribution
- Increased Sales Volume
- Less Marketing Outreach
Which Strategy is Best for You?
GET THE FULL SHOW NOTES: https://theproductsessions.com/should-i-sell-direct-to-consumer-or-wholesale/
WATCH THIS EPISODE ON YOUTUBE:
https://youtu.be/zC56EjCVPgU
Links Mentioned:
Bodomint: https://www.bodomint.com/
Faire: https://www.faire.com/
Paper Camp: https://www.prooftoproduct.com/papercamp
Proof to Product: https://www.prooftoproduct.com/
Understanding Market Placement And Brand Identity With Laura Bonnell: https://theproductsessions.com/understanding-market-placement-and-brand-identity/
Let's Talk About Mental Health as an Entrepreneur
The Product Sessions
06/19/23 • 14 min
30% of entrepreneurs struggle with their mental health compared to 7% of the general population. While we don’t totally understand why that is, this statistic has proved true for me.
Being an entrepreneur and also struggling with my mental health, I have discovered a few things that help to keep me mentally healthy.
- My Weird Passion for Mental Health
- The Connection Between Entrepreneurs and Mental Illness
- Tip #1: Your Self-Worth Isn’t Defined by Your Business
- Tip #2: Reduce Financial Stress
- Tip #3: Expect Setbacks
- Tip #4: Therapy is Awesome
- Tip #5: Find a Strong Community
If you enjoyed this episode then you'll love the Free Product Launch Guide that goes more in-depth into the process of launching a product business in 5 clear steps. Check it out here.
Get the full show notes here.
Watch this episode on YouTube.
Links mentioned in this episode:
Business Insider article on depression and entrepreneurship
Investopedia article on business success rates
Mark Cuban quotes
Better Help
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FAQ
How many episodes does The Product Sessions have?
The Product Sessions currently has 17 episodes available.
What topics does The Product Sessions cover?
The podcast is about Product, Marketing, Entrepreneur, Entrepreneurship, Motherhood, Development, Podcasts and Business.
What is the most popular episode on The Product Sessions?
The episode title 'Understanding Your Target Market' is the most popular.
What is the average episode length on The Product Sessions?
The average episode length on The Product Sessions is 21 minutes.
How often are episodes of The Product Sessions released?
Episodes of The Product Sessions are typically released every 7 days.
When was the first episode of The Product Sessions?
The first episode of The Product Sessions was released on Mar 2, 2023.
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