Social Media Trends For Churches 2023 (This Year Is Going To Be Big!)

12/28/22 • 31 min

The Pro Church Tools Show with Brady Shearer

Send in your question via text to 1-800-485-3139.

Question #1 (01:36): What social media trends are you seeing for 2023?

Question #2 (07:39): I've seen you talk about 'discovery' algorithms? What's the difference between that and a typical algorithm on social media?

Question #3 (16:14): Is vertical video a trend my church needs to jump on or is it like a most things on social that will be replaced by something else in a few months?

Question #4 (22:28): Isn’t cross-posting the same content to multiple platforms meant to be avoided?

Question #5 (26:32): My pastor doesn’t really have time to help with social media. How should I get them involved?

In the next podcast we're going to be talking about the nitty gritty of taking your recorded sermons and turning them into viable social media content. Because you can't just grab random sixty second clips and hit publish. There's an entire formula that I will be sharing in detail next week. So talk to you then...

Send in your question via text to 1-800-485-3139.

Question #1 (01:36): What social media trends are you seeing for 2023?

Question #2 (07:39): I've seen you talk about 'discovery' algorithms? What's the difference between that and a typical algorithm on social media?

Question #3 (16:14): Is vertical video a trend my church needs to jump on or is it like a most things on social that will be replaced by something else in a few months?

Question #4 (22:28): Isn’t cross-posting the same content to multiple platforms meant to be avoided?

Question #5 (26:32): My pastor doesn’t really have time to help with social media. How should I get them involved?

Previous Episode

Volunteer Team From Scratch, Best Social Media Apps, & The Next Steps Ladder

Send in your question via text to 1-800-485-3139.

Question #1 (02:38): Tips for starting a volunteer social media team at a church? I am the only staff for digital communications at our church of 900 and I can’t make any more progress by myself, but we are not in a position to hire more staff.

Question #2 (10:58): Hello there, I work for a smaller church of about 120 people. I was hired for social media/marketing work back in June, and I've been able to establish a better presence online by utilizing our sermons on Instagram, YouTube shorts etc. We've seen slow, steady progress but are beginning to wonder what the next step would be? How do we get these new coming followers and subscribers engaged/what type of different content do we need to make to do this?

Question #3 (22:27): Hey Brady! My question is what apps do you recommend for creating content for social media? I’m particularly thinking about apps that let you edit Reels/Tiktoks/Shorts and maybe apps where you can create backgrounds/frames for those vids?

Question #4 (26:03): What are your top 5 podcasts?

Next Episode

The SocialSermon Formula

Send in your question via text to 1-800-485-3139.

Question #1 (02:26): We've posted sermon clips before on Instagram Reels. They haven't gained a ton of traction. What are we doing wrong?

Question #2 (07:13): Your sermon clip system for social media is just using business tactics that don't belong in church. Pathetic.

Question #3 (13:05): One concern I have about posting our sermons on social is that they may be too insider-focused. What should I post for people we're trying to reach if I'm already posting sermons?

Question #4 (20:16): Brady, I've had enough of your rambling - just give us the flipping formula - Alexander Mills

So like I promised, you can download this entire formula in template form. The template is called The 1-Page Church Social Media Plan and you can download that at churchsocialmediaplan.com. In next week's episode, the final in our trio of three dedicated to social media in 2023, we're going to cover the second part of our SocialSermon Formula which is the edit. And as you might have guessed, that's dedicated to the actual video editing side of preparing your SocialSermons. We'll be talking about the three sections of your video edit, some key tools and plugins you'll wanna consider using, the finishing touches you'll want to apply on every SocialSermon, and more. That's all in next week's show. Talk to you then.