The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization - Psychology-Based Persuasive Presentation Principles with Evan LaPointe

Psychology-Based Persuasive Presentation Principles with Evan LaPointe

02/14/18 • 58 min

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

Evan LaPointe is an industry-recognized entrepreneur, writer and speaker, and dear colleague, and is a rare mix of businessman and passionate geek. He is the inventor of Satellite, now known as Adobe DTM, a dynamic tag management system that is used on thousands of websites worldwide to deploy the Adobe Analytics suite.

And in this episode, Evan brings his deep experience as an analyst intermingled with rare neuroscience angle that will help you build trust and innovate in presenting your insights right away!

In This Episode, You’ll Learn...

How Evan learned to persuade and inspire using psychology-based presentation practices
How many and what kind of recommendations to present to build stakeholder trust
How to identify your presentation blind spots and collaborate with others to repair them
How studying the structure of music theory can clue you into effective data storytelling*T ips for presenting aggregate numbers and calculations that set the stage for deeper dives

Resources & Links Mentioned

Made to Stick by Chip Heath & Dan Heath
Carl Jung Cognitive Function Tests
Myers-Briggs Type Indicator
Presentation templates on Envato’s Graphic River
- “Dunkirk”

How to Keep Up with Evan:

To view the show notes & resources for this episode, visit LeaPica.com/031

And in this episode, Evan brings his deep experience as an analyst intermingled with rare neuroscience angle that will help you build trust and innovate in presenting your insights right away!

In This Episode, You’ll Learn...

How Evan learned to persuade and inspire using psychology-based presentation practices
How many and what kind of recommendations to present to build stakeholder trust
How to identify your presentation blind spots and collaborate with others to repair them
How studying the structure of music theory can clue you into effective data storytelling*T ips for presenting aggregate numbers and calculations that set the stage for deeper dives

Resources & Links Mentioned

Made to Stick by Chip Heath & Dan Heath
Carl Jung Cognitive Function Tests
Myers-Briggs Type Indicator
Presentation templates on Envato’s Graphic River
- “Dunkirk”

How to Keep Up with Evan:

To view the show notes & resources for this episode, visit LeaPica.com/031

Previous Episode

Ultra Baller Moves for Persuasive Presentations with Wil Reynolds

Wil Reynolds, quite simply, likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room.

Today, Seer is home to over 100 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe.

And, bar none, he is absolutely at the top of my list in professional speakers who lay down the law on stage.

And in this episode, Wil drops jaw-dropping strategies for really leveling up your presentation game with mindset shifts I’ll take with me for life!

In This Episode, You’ll Learn...

How Wil grew into presenting professionally and what he learned along the way
Why you have to sell your insights as a digital analyst or marketer to demonstrate your value
Why approaching your audience from a service mindset, not selling, is crucial to winning them over
His biggest pet peeves in conference presentations (don’t start talking about yourself first!)
How he’s working on his own growth area of finding super fresh and interesting content
Crazy valuable tips to measure and benchmark your performance as a pro speaker

How to Follow Wil:

To view the show notes & resources for this episode, visit LeaPica.com/030.

Next Episode

Learning Google Adwords and Analytics Like a Boss with Benjamin Mangold

Benjamin Mangold is an author, blogger, speaker, and knowledge-sharing Google Analytics and Adwords expert.

He is the Co-Founder and CEO of Loves Data, a digital analytics and online advertising agency. He is also the author of Learning Google AdWords and Google Analytics, a practical step-by-step guide that teaches how to use Google AdWords and Google Analytics together or separately.

Benjamin was personally invited by Google to become a Google Certified Trainer for Google AdWords and Google Analytics and he was actually the first Google Certified Trainer outside of the United States.

In this episode, Benjamin will share his extensive knowledge of analytics, advertising, and also his tips for creating and keeping audience attention during presentations.

**In This Episode, You’ll Learn...

How Benjamin’s career interests moved from Graphic Design to Analytics Consultancy.
How his Google Analytics and Adwords book is designed to take complex information and make it clear and concise for his readers.
His tips for creating custom reports for email campaigns.
His favorite part of his book, where he moved beyond explaining what a report means, and instead gives actionable tips for utilizing his advice.
How he sets up his presentations to help his audience know why they are there and what value he is going to deliver to the audience.

**How to Keep Up with Benjamin: