
Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes
01/08/20 • 56 min
With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success.
Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)
In This Episode, You’ll Learn...- Who should read his latest data storytelling book and what they’ll be able to do after
- How to avoid the communication and ethical pitfalls of common “data forgeries”
- A deep dive into narrative arc structure, a vital missing ingredient from many presentations
- How to use analogies and metaphors to explain complex and technical concepts
- Successful strategies for effecting change in an organization’s data democratization process
- Storytelling with Data: Let’s Practice by Brent Dykes
- Storytelling with Data: A Data Visualization Guide for Business Professionals by Brent Dykes
- Brent’s original PowerPoint Ninja blog
- My blog post on slope graphs
- Catherine Madden, Illustrator
- Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
- Steve Wexler
To view the show notes & resources for this episode, visit LeaPica.com/053.
With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success.
Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)
In This Episode, You’ll Learn...- Who should read his latest data storytelling book and what they’ll be able to do after
- How to avoid the communication and ethical pitfalls of common “data forgeries”
- A deep dive into narrative arc structure, a vital missing ingredient from many presentations
- How to use analogies and metaphors to explain complex and technical concepts
- Successful strategies for effecting change in an organization’s data democratization process
- Storytelling with Data: Let’s Practice by Brent Dykes
- Storytelling with Data: A Data Visualization Guide for Business Professionals by Brent Dykes
- Brent’s original PowerPoint Ninja blog
- My blog post on slope graphs
- Catherine Madden, Illustrator
- Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
- Steve Wexler
To view the show notes & resources for this episode, visit LeaPica.com/053.
Previous Episode

Let’s Practice Storytelling with Data with Cole Knaflic’s Book
Today's guest is a woman who has had a formative impact on my journey and whose latest book is my new desktop Bible for data presentation.
Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and presentations that teach the basics of data visualization and how to tell compelling stories with data through theory, practical application, and clearly articulated and demonstrated lessons.
She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals and her newest book, Storytelling with Data: Let's Practice .
She is also the host of the Storytelling With Data podcast and this year, her company launched a Storytelling with Data community, an online community where you can practice in a low risk setting.
The community is highly engaging and members have the opportunity to give and receive feedback and engage in conversations with others.
In this episode, Cole shares the wisdom of her book which is packed with real-world data examples, business scenarios, and brainstorming exercises.
In This Episode, You'll Learn...
- How Cole's passion for making meaning out of data came to be.
- All about Cole's latest book, Storytelling with Data: Let's Practice .
- The five-phase SWD storytelling model to nail your data stories every time
- How to apply classical narrative structure in a business context
- How to help your audience with transitions between the data they are familiar with and the data they need to know.
How to Keep Up with Cole:
- ●● Storytelling with Data Blog
People, Blogs, and Resources Mentioned:
- ●● Storytelling with Data: Let's Practice by Cole Nussbaumer Knaflic
- ●● Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
- ●● Stephanie Evergreen.
- ●● Catherine Madden, Illustrator
- ●● Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
- ●●
Next Episode

Why You Need to Attend the Women in Analytics Conference in 2020
Rehgan Avon is the founder and CEO of the Women in Analytics Conference, an organization and industry event that increases visibility to women making an impact in the analytics space by providing a platform to lead the conversations around the advancements of analytical research, development, and applications.
The WiA conference is becoming an increasingly popular and highly respected annual event that gathers cutting-edge female data science and analytics expert speakers and hundreds of practitioner attendees.
I’ll be delivering a 6-hour masterclass at the conference so if you’d like to meet me and level up your game, register today!
In This Episode, You’ll Learn...- Who should read his latest data storytelling book and what they’ll be able to do after
- What makes WiA different than other women-focused events
- Who’s topping the list of their kick-ass, exclusively all-female speaker lineup
- Why male professionals are highly encouraged to attend in support
- All about the 6-Hour Data Storytelling Masterclass workshop I’ll be delivering!
- Women in Analytics Conference
- The WiA Conference Scholarship
- How to cast your vote in the Data Viz Competition
- Attend my Data Storytelling Masterclass workshop
- The Google Analytics Women in Analytics Twitter List
To view the show notes & resources for this episode, visit LeaPica.com/054.
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