The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization - Delivering Effective Product Demonstrations with Oscar Santolalla

Delivering Effective Product Demonstrations with Oscar Santolalla

06/03/16 • 44 min

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

This episode’s guest is on a mission to turn your boring product demonstration into a unique benefits-driven selling experience for technology vendors.

Oscar Santolalla of the Time to Shine Podcast is an engineer turned public speaking trainer who happens to excel at teaching service providers how to deliver killer product demos.

This is a supremely important service for the digital analytics and marketing industry, considering that technology services is the lifeblood of our practice.

And in this episode, Oscar brings his unique framework for planning, creation and preparation for a product demo that will turn prospects into raving fans.

Oscar is launching an Indiegogo campaign to fund a brand new book on this topic, called “Create and Deliver a Killer Product Demo”. Please support this great project, which closes on June 10th!

In this episode, you’ll learn:

The most effective structure of a killer product demonstration
The right kind of pre-work before you begin to create your demo
The importance of analyzing your audience’s needs and desires
How many times you need to rehearse your demo (it’s more than you think!)
How to avoid the most common pitfalls during product demos
How to help fund his new book, “Create and Deliver Killer Product Demos” on Indiegogo by June 10th!

To view the show notes & resources for this episode, visit LeaPica.com/020.

How to Follow Oscar:

This episode’s guest is on a mission to turn your boring product demonstration into a unique benefits-driven selling experience for technology vendors.

Oscar Santolalla of the Time to Shine Podcast is an engineer turned public speaking trainer who happens to excel at teaching service providers how to deliver killer product demos.

This is a supremely important service for the digital analytics and marketing industry, considering that technology services is the lifeblood of our practice.

And in this episode, Oscar brings his unique framework for planning, creation and preparation for a product demo that will turn prospects into raving fans.

Oscar is launching an Indiegogo campaign to fund a brand new book on this topic, called “Create and Deliver a Killer Product Demo”. Please support this great project, which closes on June 10th!

In this episode, you’ll learn:

The most effective structure of a killer product demonstration
The right kind of pre-work before you begin to create your demo
The importance of analyzing your audience’s needs and desires
How many times you need to rehearse your demo (it’s more than you think!)
How to avoid the most common pitfalls during product demos
How to help fund his new book, “Create and Deliver Killer Product Demos” on Indiegogo by June 10th!

To view the show notes & resources for this episode, visit LeaPica.com/020.

How to Follow Oscar:

Previous Episode

Inspiring Your Analytics Stakeholders to Take Action with Jeff Sauer

Today’s guest works harder than anyone I know to create super useful analytics content and resources for our industry.

Depth of Knowledge. The Periodic Table of Google Analytics. The Jumpstart Podcast.

These are all resources created by Google Analytics / PPC guru / dear friend Jeff Sauer of Jeffalytics, one of the most authoritative and actionable measure blogs in the space.

He also routinely delivers his extensive expertise to worldwide audiences and is a sought-after speaker on the analytics conference circuit.

And in this episode, he brings his pragmatic philosophy on creating stakeholders that truly believe in your work and careers that fulfill your aspirations.

In this episode, you’ll learn:

How to channel your passion and transfer that energy to your audience
Why every talk should end with a blueprint for the audience's next steps
The key to building analytics teams with complementary skills that leverage strengths
How to confidently defeat Imposter Syndrome during presentations
Why you need to find an internal champion for your work as an analyst

To view the show notes & resources for this episode, visit LeaPica.com/019.

How to Follow Jeff:

Next Episode

Creating a Data-Savvy Stakeholder with Juice Analytics

This episode’s guests are on a mission to create data-savvy organizations by improving the dialogue between analyst and stakeholder.

Zach and Chris Gemignani are the brain trust behind Juice Analytics, a company dedicated to helping organizations learn the language of their data and very good friends of mine.

They are authors of one of my favorite data presentation books called Data Fluency, one of my most frequently recommended books for my training workshop students. Data Fluency is a practical and

They are also creators of JuiceBox, a new kind of tool for visualizing enterprise data in the form of stories, not data dumps. It’s an elegant solution for walking important business owners through the story of their data in a truly digestible format while freeing analysts up to focus on deep-dive analysis that will make big impacts on the business.

And in this episode, Zach and Chris hash it out with me on the top ways analysts can bring their A-game to the conference room table by presenting insights that meet their stakeholders where they are in extracting maximum value from their analytics investment.

To view the show notes & resources for this episode, visit LeaPica.com/021.

How to Follow Zach & Chris: