
Jane Carter | Creating Meaningful Work During Times Of Crisis | TPOT 124
04/13/20 • 44 min
In this episode, Jane Carter joins the show. We speak about why your mindset in private practice will change everything, especially during COVID-19. Jane’s motto is imperfect action. Instead of experiencing constant panic, we can use this moment to relax and reframe. Jane explains the various ways we can use our time during the coronavirus and why we need to focus on the things that we can control.
Meet Jane CarterJane Carter, LPC is a counselor and business coach from Asheville, NC. Jane has spent the last several years in private practice as a counselor and has recently begun focusing more on business coaching, not only for therapists but other businesses as well. Her website is: JaneCarterCoaching.com
Jane says, “As a therapist, business coach, and life coach, I love helping people navigate the path to achieving their goals for a meaningful life. I apply these principles in my own life in the mountains of Asheville, NC, where I’m an outdoorswoman, world-traveler, dog-mama, food-and-wine lover, reader, and coffee-shop connoisseur. (I’m also known for making up great puns on the fly).”
The Mindset in Private PracticeWe’ve all got crap. Our job is to help people turn it into fertilizer, which is the work of what all therapists are doing. The way you grow your business can be very healing of some of that deeper stuff without you even realizing it. It just feeds Jane’s soul to do this work. It’s fun to be with people on this journey.
Imperfect ActionJane’s motto is imperfect action. Right now, we’re recording this podcast during the current virus crisis where we’re in lockdown; we are at home. I think a lot of people experienced this kind of sudden panic. Jane put together a mindset checklist of short-term strategies and long-term strategies. A lot of people are feeling overwhelmed at this moment. So Jane hopes that people mostly focus on their mindset right now. To be in business is just to be dealing with the problems that come up regularly. We should relax, reframe, and use this moment.
Have a MomentAnxiety and fear make us want to contract and get small and hide under the covers. It’s hard to see beyond what we are going to do today, what are we going to do tomorrow? Sometimes we can get into that very reactive place. There are three things we need to do:
- Look at the big picture.
- Be intentional.
- See the expansion at this time.
Fear and anxiety want us to contract, and this time may seek to expand us, some amazing things could come out of this time. How can we see an expansion at this moment?
Private Practice as a Tool For Spiritual GrowthWe need to look at the big picture. The big picture is this will pass. Every challenge throughout history has given. The coronavirus will pass, we are going to get through this. Keeping that long view helps us to look at it kind of from a distance and go, okay, so what is our sense of purpose? When we look back at this moment in a couple of years, how do we want to say that we handled it? That’s a spiritual thing. Do we want to make decisions from a place of love or a place of fear?
When we’re looking at the small picture and fear, it’s easy to get into those thoughts of, well, how are we going to get the money? When we look at the big picture, it gives us space to think about how we are serving people. We are here to fulfill our most profound purpose. So, when we go through a crisis, it’s an excellent opportunity to think about your “why.” It’s a gift to recommit and realign with why we are doing this.
Figure Out What You Can ControlWe need to figure out the things that we can control. And then, the flip side is learning to just be with those feelings, to learn to be with the lack of control, to learn to be present with our grief and our fear, and just kind of allow it and wear it like a backpack. Jane wants to encourage people to be intentional at this time. We need to figure out how we want to use this time and who we want to be at this time? Look at the checklist and start checking things off. We can also be intentional about our goal for this time. What if it’s possible that this is the greatest thing for our private practice? Thinking about that question then allows you to start seeing that.
Being transparent... Some of the links below are affiliate links. This simply means that if you use the link to make a purchase, I get a commission at no extra cost to you. Thanks for using the links!
Jane’s Resources Email Jane For Her Free Checklist: [email protected] JaneCarterConsulting.com Money Mindset in Private Practice | TPOT 005 Finding Your Superpowers in Private Practice | TPO...In this episode, Jane Carter joins the show. We speak about why your mindset in private practice will change everything, especially during COVID-19. Jane’s motto is imperfect action. Instead of experiencing constant panic, we can use this moment to relax and reframe. Jane explains the various ways we can use our time during the coronavirus and why we need to focus on the things that we can control.
Meet Jane CarterJane Carter, LPC is a counselor and business coach from Asheville, NC. Jane has spent the last several years in private practice as a counselor and has recently begun focusing more on business coaching, not only for therapists but other businesses as well. Her website is: JaneCarterCoaching.com
Jane says, “As a therapist, business coach, and life coach, I love helping people navigate the path to achieving their goals for a meaningful life. I apply these principles in my own life in the mountains of Asheville, NC, where I’m an outdoorswoman, world-traveler, dog-mama, food-and-wine lover, reader, and coffee-shop connoisseur. (I’m also known for making up great puns on the fly).”
The Mindset in Private PracticeWe’ve all got crap. Our job is to help people turn it into fertilizer, which is the work of what all therapists are doing. The way you grow your business can be very healing of some of that deeper stuff without you even realizing it. It just feeds Jane’s soul to do this work. It’s fun to be with people on this journey.
Imperfect ActionJane’s motto is imperfect action. Right now, we’re recording this podcast during the current virus crisis where we’re in lockdown; we are at home. I think a lot of people experienced this kind of sudden panic. Jane put together a mindset checklist of short-term strategies and long-term strategies. A lot of people are feeling overwhelmed at this moment. So Jane hopes that people mostly focus on their mindset right now. To be in business is just to be dealing with the problems that come up regularly. We should relax, reframe, and use this moment.
Have a MomentAnxiety and fear make us want to contract and get small and hide under the covers. It’s hard to see beyond what we are going to do today, what are we going to do tomorrow? Sometimes we can get into that very reactive place. There are three things we need to do:
- Look at the big picture.
- Be intentional.
- See the expansion at this time.
Fear and anxiety want us to contract, and this time may seek to expand us, some amazing things could come out of this time. How can we see an expansion at this moment?
Private Practice as a Tool For Spiritual GrowthWe need to look at the big picture. The big picture is this will pass. Every challenge throughout history has given. The coronavirus will pass, we are going to get through this. Keeping that long view helps us to look at it kind of from a distance and go, okay, so what is our sense of purpose? When we look back at this moment in a couple of years, how do we want to say that we handled it? That’s a spiritual thing. Do we want to make decisions from a place of love or a place of fear?
When we’re looking at the small picture and fear, it’s easy to get into those thoughts of, well, how are we going to get the money? When we look at the big picture, it gives us space to think about how we are serving people. We are here to fulfill our most profound purpose. So, when we go through a crisis, it’s an excellent opportunity to think about your “why.” It’s a gift to recommit and realign with why we are doing this.
Figure Out What You Can ControlWe need to figure out the things that we can control. And then, the flip side is learning to just be with those feelings, to learn to be with the lack of control, to learn to be present with our grief and our fear, and just kind of allow it and wear it like a backpack. Jane wants to encourage people to be intentional at this time. We need to figure out how we want to use this time and who we want to be at this time? Look at the checklist and start checking things off. We can also be intentional about our goal for this time. What if it’s possible that this is the greatest thing for our private practice? Thinking about that question then allows you to start seeing that.
Being transparent... Some of the links below are affiliate links. This simply means that if you use the link to make a purchase, I get a commission at no extra cost to you. Thanks for using the links!
Jane’s Resources Email Jane For Her Free Checklist: [email protected] JaneCarterConsulting.com Money Mindset in Private Practice | TPOT 005 Finding Your Superpowers in Private Practice | TPO...Previous Episode

Derek Collins | Providing Court-Mandated Services In Private Practice | TPOT 123
In this episode, Derek Collins, MEd, CADC explains how he started his drug & alcohol counseling private practice and how he navigated imposture syndrome. Also, Derek describes how he reaches the maximum amount of people using Google rankings and SEO. Stay tuned as Derek dives deep into his marketing strategy and why it’s necessary to have multiple streams of income.
Meet Derek CollinsDerek Collins is the founder and CEO of the Diversion Center where he provides court-mandated classes and counseling services to offenders who are trying to get their lives back on track. He owns and operates 5 outpatient treatment facilities surrounding the Atlanta Metro area and provides court-mandated classes that include: anger management, shoplifting and theft prevention, values clarification, ASAM Level I, family violence intervention program and more. Currently, he is transitioning into the consulting field, helping others around the country start their own court-mandated practice. You can find out more information about Derek Collins and the Diversion Center at www.thediversioncenter.com.
How Derek Started His PracticeDerek had to step out of faith. He started just teaching classes at first, and then he proceeded to add on anger management. Then, he moved to get registered with the state of Georgia for their DUI intervention program. Derek kept on adding services and taking his time. He started his practice with a laptop, a broken down printer, and co-op coworking space. Derek’s space was only $99 a month, and he ran classes. Eventually, he had so many clients in there, so he had to get a second and third office.
Private Practice CompetitionGeorgia is highly competitive, and a lot of people want to do it out there. There are roadblocks and hoops you have to jump through. They make it hard for you to get into this industry in Georgia. However, if you jump through all those hoops, you should do what you need to do to be profitable. But at the same time, what a lot of therapists struggle with is marketing. It’s not something that’s taught in the schools and graduate schools, how to market your services. If your clients cannot find you on their phone, then you can forget about it.
Marketing StrategyDerek’s marketing strategy is to get number one on Google. You have to be number one or at the very least on the first page. So when someone types up alcohol and drug evaluation, his name pops up first. Derek has multiple websites. On the first page of Google, you will see three different websites that Derek has. So no matter what, you have to come to him. Derek tries to dominate the market. Derek’s main website is a WordPress site because it’s a more substantial website for SEO. You will also want to have a Google business page and several of those that can help. Derek says that about 90% of his business is through his website SEO, and the other part is just word of mouth.
Being transparent... Some of the links below are affiliate links. This simply means that if you use the link to make a purchase, I get a commission at no extra cost to you. Thanks for using the links!
Derek’s Resources Derek’s Website Derek’s LinkedIn Diversion Center on Facebook The Ultimate ‘On-Demand’ Court Mandated Training Program CALL: 404-781-7468 [email protected] Other Resources Financial Tips for Surviving The COVID-19 Crisis The Practice of Therapy Teachable Courses (use code SPRING2020) Money Matters in Private Practice | The Course G Suite for Therapists | The E-Course Session Note Helper Cool Resources Be a Podcast Guest Follow @TPOTpodcast on Instagram Meet Gordon Brewer, MEd, LMFTGordon i...
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John Clarke | Why Knowing Your "Why" Is Important In Your Practice | TPOT 125
John Clarke joins the show; he helps private practice owners build a practice that they love. In this episode, John gives tips on how to do private practice made human. First, start with your “why”. Why are you considering private practice, or why did you get into private practice in the first place? Later, John gives more tips on establishing your endpoint, creating company values, and knowing your ideal income.
Meet John ClarkeJohn Clarke is a licensed psychotherapist and a private practice expert at PrivatePracticeWorkshop. After learning a lot of things the hard way while building his first practice in San Francisco, he started a blog to share with others the lessons he had learned. Private Practice Workshop was born, and this blog eventually evolved into so much more: a thriving Facebook community, a successful podcast, online courses, and coaching/consulting. Some therapists want to learn how to use digital marketing to grow their audience and get more clients, but the majority just want to leave it to the pros. John founded Unconditional Media, the digital marketing team for therapists, to meet the biggest need of private practitioners: getting more clients! When he’s not nerding out over all things private practice, he’s playing jazz drums, practicing Muay Thai martial arts, and talking to his pets like they’re humans.
Having Fuel in the TankStart with your why. You are crafting your purpose statement. Why do any of this in the first place? Why does this matter? Knowing your why will be your fuel source. So especially on days where it’s tough to get out of bed in the morning like in a crisis, you need enough fuel in the tank to make this worth it. There are more risks associated with being a business owner than being an employee. There are more risks; there’s more stress. You are going to take work home more often; you’re liable to different things that you’re not as responsible for if you’re the employee of a company. So for John, it has to be worth that. The bumps in the road have to be worth it.
Why Private Practice?Many therapists feel like they were born to do this. They were born to help people. Take that one step further and write down why private practice? If your purpose in life is to help people, then why private practice? It’s not the most effective place for you to help people. Do you have other ideas behind your purpose? Whether it’s owning your schedule or increasing income. Try to get honest with yourself.
Establish Your EndpointThe endpoint is a mission statement. You should think big! You should think of the ripple effects of your work. Your mission statement is this high-level impact that your business could have on the world. Start to sketch out how are you going to get there? If you don’t know where you’re going, than any place will do—reverse engineer your big tasks. So if you want to get 50 fully booked students in this launch, you can start to work backward and go, then what do you need to do in these next one to three months to build your email list for that? What do you need to do this week to create more lead magnets to make your email list? So it helps if you trace back what actions you are taking today and what they should lead to.
Establish Company ValuesEstablishing your company values will help you make decisions. Even if you’re a solo practitioner, John highly recommends doing this. Create the kind of practice that you want to have for yourself. Put some thought into that and get out a piece of paper to write stuff down. When we write, we get clarity and can see the big picture.
Set Your Ideal Income and Ideal ScheduleGet in there, create that income target and make it sure it’s based on something. What are you going to need to get that money, and how are you going to use it? Then, you can reverse engineer that around your schedule. If you want to make a certain amount, how many hours will you have to work to get there? What kind of schedule do you need? Start sketching out your days, weeks, months, and years and make sure when you look at your calendar that it seems right to you. It looks good. It looks like, yes, this is worth it.
John’s Resources
Private Practice Workshop Listen to John’s Podcast PODCAST| Grace and Gratitude with Gordon Brewer of the Practice of Therapy John’s Free Online Training Apply For 1-1 Consulting Other Resources TherapyNotes.comIf you like this episode you’ll love
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