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The PR Week

The PR Week

Steve Barrett, PRWeek

PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.
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Top 10 The PR Week Episodes

Goodpods has curated a list of the 10 best The PR Week episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The PR Week for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The PR Week episode by adding your comments to the episode page.

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Sabrina Sanchez, reporter for PRWeek and Campaign US.

Podcast topics:

What does "Web 3.0" really mean? What's going on in "the metaverse?" And what does it all mean for communicators in the year ahead? A look at the evolving tech sector with a focus on brands, including Twitch, Rec Room, Zynga and more;

The future of the media landscape, including Ben Smith's exit from The New York Times to launch a media organization. Plus, the continued workplace and industry disruption caused by COVID-19, the "great resignation;"

What’s in store for hospitality sector comms vet K.C. Kavanagh after joining AT&T as chief communications officer of AT&T Services;

Recapping the latest M&A news in the comms tech sector, including Symphony Technology Group’s acquisition of Kantar Reputation Intelligence, PRgloo and Onclusive;

The latest in agency news, including the departure of United Entertainment Group president Mary Scott, Pinta’s rebrand and more;

A play-by-play of PRWeek's six things to engage with in January.

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Patrick Lenihan, a veteran of Google and Goldman Sachs, has served as VP and head of global communications at dating app Grindr since January. He chats about taking the company public and navigating thorny issues.

Plus the biggest marketing and communications news of the week, such as:

-Previewing PRDecoded and the Purpose Awards;

-The latest on the “Corn Kid;”

-Kim Kardashian’s crypto fine;

-Bayer uses TikTok to get people aged 50-plus into gummy vitamins;

-WE’s Brands in Motion study;

-More top-level people moves

Follow us on Twitter: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

www.prweek.com

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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The PR Week - 10.10.2024: Courtney Walker, MMC/RXMosaic
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10/10/24 • 22 min

The latest guest on The PR Week podcast is Courtney Walker, chief growth officer at MMC and RXMosaic. She talks about interesting campaigns, including the Susan Toothbrush effort for Philips Sonicare and a tasty Discover Puerto Rico collaboration, as well as other work.

Plus, PRWeek’s Diana Bradley talks about the biggest marketing and communications news of the week, such as disinformation about Hurricanes Helene and Milton and Airheads’ Halloween campaign.

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Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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Featuring:

-Chris Foster, CEO, Omnicom PR Group (OPRG)
-Ephraim Cohen, global lead, influencer and creator strategy, Omnicom PR Group (OPRG)

Communicators have been working with “influencers” for a long time, even before the term became common. However, so much about that relationship continually evolves. And it actually starts with how to define the word.

During this conversation with PRWeek’s Gideon Fidelzeid, OPRG’s Chris Foster and Ephraim Cohen distinguish between the dictionary definition of “influencer” and what it really means today.

From a tactical standpoint, they both clarify, it’s crucial to realize that influencers, who not that long ago waited for content, are now content creators themselves who have massive and loyal audiences of their own.

A segment of the discussion was also devoted to a topic that is always top of mind for PR pros: Measuring and proving impact in a manner that will resonate with the C-suite. Data is the star in this discussion.

As Foster notes, “Data doesn’t just answer questions. It helps you ask the right questions.” Meanwhile, Cohen underscores how data “helps you understand audiences like never before.

And that is just the tip of the iceberg in terms of the counsel shared by these two industry leaders. Maximizing paid partnerships, specific counsel pertaining to overcoming C-suite uncertainty, and examples of brands and sectors who are ahead of the curve on the influencer front are all part of this can’t-miss podcast.

This podcast was inspired by a recent salon dinner, hosted by OPRG, in which some top comms leaders convened in San Francisco to discuss the innovation of influence.

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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The PR Week - The PR Week 12.6.2018: PR Council's Kim Sample
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12/06/18 • 39 min

The group also talks about the PRWeek Awards shortlist and Hall of Fame, David Albritton's new role at GM Defense, French/West/Vaughan acquiring a stake in AMP3, the launch of ICF Next, Amazon hiring SKDKnickerbocker, and Wendy's weighing in on Fortnite.

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Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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FAQ

How many episodes does The PR Week have?

The PR Week currently has 299 episodes available.

What topics does The PR Week cover?

The podcast is about News, Marketing, Business News, Public Relations, Podcasts, Business and Communications.

What is the most popular episode on The PR Week?

The episode title 'The PR Week: 6.19.2020: Perry Yeatman, Save the Children' is the most popular.

What is the average episode length on The PR Week?

The average episode length on The PR Week is 35 minutes.

How often are episodes of The PR Week released?

Episodes of The PR Week are typically released every 7 days.

When was the first episode of The PR Week?

The first episode of The PR Week was released on Jun 12, 2018.

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