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The PR Pod

The PR Pod

Brooke Burns

The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.

Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com

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Top 10 The PR Pod Episodes

Goodpods has curated a list of the 10 best The PR Pod episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The PR Pod for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The PR Pod episode by adding your comments to the episode page.

The PR Pod - How To Be A Great People Manager
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10/08/20 • 21 min

Being a good manager of people is challenging, let alone being an effective one. Hayley Cole and Gabby Sigelski from Australian PR agency Stellar join me to discuss the attributes and practices that make a great manager, plus we give you 7 tips to getting the most out of your team.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/people-management

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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The PR Pod - Working In PR Overseas - Australia & England
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10/06/21 • 57 min

Ever dreamed of taking your PR career to Australia or England? As the world starts to reopen, there’s never been a better time to shake things up with an exciting overseas PR adventure. And if Australia or England are on your hit-list, this will give you insight into some of the opportunities (and challenges) in front of you.
Ishtar Schneider (US) and Laura Craggs (UK), associate directors at Edelman in London, know a thing or two about the highs and lows of expat life in Australia and the UK. They share their top tips for making the transition as seamless as possible, landing the right PR job, navigating visas, understanding the cost of living plus, how to make the most of this once-in-a-lifetime experience.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-in-pr-overseas

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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The PR Pod - Managing your time
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08/16/20 • 31 min

Want to know how you can manage your time more effectively?

It’s fair to say one of the key attributes of a great PR is being able to manage your time. It doesn’t matter what sector of PR you work in, where you are based in the world or how experienced a PR practitioner you are, it’s an essential component of being an effective PR. Hayley Cole from Stellar and I discuss why time management is so important, how tracking the time it takes to complete each task can make a huge difference to your productivity, what some systems are you can use and the biggest mistakes PRs can make with time management. Plus, we give you some tips that will help you get through your workload more efficiently and effectively.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/managing-your-time

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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The PR Pod - How to get journalists to respond to a pitch
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11/14/21 • 69 min

Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the receiving end of oodles of PR pitches is Katarina Kroslakova. Katarina has been the editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, a columnist for Harper’s Bazaar, is now the editor and publisher of T Australia, The New York Times Style Magazine in Australia AND, runs her own publishing house, Primary Ideas. With an extensive background in newspapers and magazines, Katarina knows just what you need to do to ensure you have the best chance possible of getting your pitch read by a journalist in these two mediums. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/securing-a-pitch-response

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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The PR Pod - Securing a Promotion
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08/27/20 • 29 min

After some tips on moving up the corporate ladder?

Taking that next step in your career is something most of us have considered at some point or another. For some, they actively work towards it and for others (my hand is sticking up here), the focus is more on the present and doing their current job to the highest possible standard. Either way, you should be aware of what managers are looking for when that time comes. Hayley Cole from Stellar joins me to talk about her career progression (Account Executive to agency owner!) plus we discuss what you can do to prepare yourself for a promotion.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/getting-promoted

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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The PR Pod - Writing a media release
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08/24/20 • 23 min

Want to learn how to write a media release?

Media (also known as press) releases are a document provided to media to give context and background to whatever it is you want them to write about. For this episode, Allira Carroll from Tonic PR joins me to talk through the essential elements of a good release, why you should always include a quote and what makes a great headline. Plus, we discuss our tips for making it something a journalist wants to read.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-release

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Jennifer Hawkins is a trailblazer in the PR industry. She’s the CEO of not one but two integrated agencies in the US – Hawkins International PR and Maverick Creative - which specialise in PR, social and digital execution in the luxury travel, wellness, lifestyle and hospitality sectors, among others. With her head office based in New York and staff dotted around the country, Jen’s clients are located worldwide, from South Africa to South America, Los Angeles to London, Boston to Bermuda. Jen didn’t start her career in public relations. In fact, she didn’t even study it. We discuss why she believes this was a contributing factor to her success in this industry, how to stay nimble and effective both as an employee and business owner plus we muse some of the lessons she's learned along the way. Whether you’re an entry-level graduate, mid-way through your career or even considering starting a PR agency, you'll find her tips invaluable. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/jennifer-hawkins

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Need some help making your event look and feel impressive?

Anyone who has used an event stylist before is bound to say they will use them forever more (budget permitting). If you're new to events and are not sure what value an event stylist can add to your event, this episode will be a great starting place.

Event and floral styling specialist Tess Hodgkinson from The Style Maison joins me to discuss the information event stylists require before giving a quote. Plus, she provides some tips to styling an event yourself when the budget doesn't stretch to using a professional.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/event-stylist

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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We know most people use some kind of social media channel on a daily basis for personal usage but how do you work out which is the right one for your business? I'm joined by Naomi Ross from Sydney Design Social to give you the lowdown on Facebook and Instagram. We chat about how the platforms are different, whether you should use both or just one and what the benefit is for creating separate content for each. Plus, we share tips so you can create successful, engaged accounts.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/understanding-facebook-instagram

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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The PR Pod - Intern to Entrepreneur with Karen Eck
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08/24/21 • 55 min

Ever wondered what it takes to make it in the fast-paced world of television publicity? Or how to build your own PR agency from the ground up? Karen Eck went from ABC intern to globe-trotting international media manager before starting her own publicity agency, Eckfactor, almost two decades ago. We deep-dive into Karen’s long and illustrious career and talk about attributes for success, striking out on your own, and what it’s like to be the unlikely face of social change.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/karen-eck

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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FAQ

How many episodes does The PR Pod have?

The PR Pod currently has 69 episodes available.

What topics does The PR Pod cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on The PR Pod?

The episode title 'How To Be A Great People Manager' is the most popular.

What is the average episode length on The PR Pod?

The average episode length on The PR Pod is 34 minutes.

How often are episodes of The PR Pod released?

Episodes of The PR Pod are typically released every 4 days.

When was the first episode of The PR Pod?

The first episode of The PR Pod was released on Aug 16, 2020.

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