
Ageing Well: Co-design, Marketing & Age
04/22/21 • 30 min
This is the second in the series of The Possibility Club podcasts looking in depth at the subject of Ageing Well.
Four special episodes will feature discussions between researchers, community practitioners, health specialists and more, busting some of the myths that persist about ageing as well as looking at how our understanding of how to live long and happy lives is changing. From technology to the care system, innovation product and service design to narratives about ageing - we will be exploring how to turn the problem of getting older into an opportunity for a life well lived.
This series has been developed by always possible in collaboration with the University of Sussex and in each episode, a member of the always possible team will be in conversation with an expert from the University of Sussex plus special guests.
To find out more about the whole programme, the free online events and The Possibility Club discussion circle - where people with an interest in the topic can share ideas and connect - visit alwayspossible.co.uk/ageing-well
In this episode, always possible associate Lucy Paine speaks to Dr Maja Golf-Papez, lecturer in Marketing at the University of Sussex Business School. Dr Golf-Papez was also a featured panellist on our second webinar: Ageing Well: How can co-creation improve products and services for older people? Which is available to view via The Possibility Club.
To have future Ageing Well conversations download automatically to your smartphone or tablet hit the subscribe button on your favourite podcast app.
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Useful links:
https://the-possibility-club.mn.co/groups/3992209/feed https://scholar.google.com/citations?user=hvpgWUgAAAAJ&hl=en&oi=ao https://the-possibility-club.mn.co/posts/12774551?utm_source=manual
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Ageing Well is an always possible podcast, created in collaboration with the University of Sussex with support from the Economic & Social Research Council. It is produced and edited by Chris Thorpe-Tracey for Lo Fi Arts.
This is the second in the series of The Possibility Club podcasts looking in depth at the subject of Ageing Well.
Four special episodes will feature discussions between researchers, community practitioners, health specialists and more, busting some of the myths that persist about ageing as well as looking at how our understanding of how to live long and happy lives is changing. From technology to the care system, innovation product and service design to narratives about ageing - we will be exploring how to turn the problem of getting older into an opportunity for a life well lived.
This series has been developed by always possible in collaboration with the University of Sussex and in each episode, a member of the always possible team will be in conversation with an expert from the University of Sussex plus special guests.
To find out more about the whole programme, the free online events and The Possibility Club discussion circle - where people with an interest in the topic can share ideas and connect - visit alwayspossible.co.uk/ageing-well
In this episode, always possible associate Lucy Paine speaks to Dr Maja Golf-Papez, lecturer in Marketing at the University of Sussex Business School. Dr Golf-Papez was also a featured panellist on our second webinar: Ageing Well: How can co-creation improve products and services for older people? Which is available to view via The Possibility Club.
To have future Ageing Well conversations download automatically to your smartphone or tablet hit the subscribe button on your favourite podcast app.
---
Useful links:
https://the-possibility-club.mn.co/groups/3992209/feed https://scholar.google.com/citations?user=hvpgWUgAAAAJ&hl=en&oi=ao https://the-possibility-club.mn.co/posts/12774551?utm_source=manual
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Ageing Well is an always possible podcast, created in collaboration with the University of Sussex with support from the Economic & Social Research Council. It is produced and edited by Chris Thorpe-Tracey for Lo Fi Arts.
Previous Episode

Ageing Well: Person-Centred Design
This is the first in a new series of The Possibility Club podcasts looking in depth at the subject of Ageing Well.
Each of the four special episodes will feature discussions between researchers, community practitioners, health specialists and more, busting some of the myths that persist about ageing as well as looking at how our understanding of how to live long and happy lives is changing.
From technology to the care system, innovation product and service design to narratives about ageing - we will be exploring how to turn the problem of getting older into an opportunity for a life well lived.
This series has been developed by always possible in collaboration with the University of Sussex and in each episode, a member of the always possible team will be in conversation with an expert from the University of Sussex plus special guests.
To find out more about the whole programme, the free online events and The Possibility Club discussion circle - where people with an interest in the topic can share ideas and connect - visit www.alwayspossible.co.uk/ageing-well
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In this first episode, always possible Chief Executive Richard Freeman speaks to Dr Henglien Lisa Chen, the University of Sussex's Deputy Director for Social Work Innovation & Research and Charlotte Evans, also known as the Story Chaplain.
They discuss the definition of 'old'; who is consulted when policies are made, and who is really at the heart of product and service design for older people? They look at the role of technology, when considering elder care and connection - but it is not a panacea. If there is one thing we have learned during the COVID-19 pandemic, it is that there is such a thing as 'touch deprivation’.
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To have future Ageing Well conversations download automatically to your smartphone or tablet hit the subscribe button on your favourite podcast app.
You will also receive other episodes from The Possibility Club including the After Corona? series in which we look ahead at society and business beyond the Covid-19 pandemic, and a series about how we eradicate slavery in the 21st century - another collaboration between always possible and the University of Sussex.
Useful links: https://the-possibility-club.mn.co/groups/3992209/feed https://www.storychaplain.com/
Co-creating connected and intelligent care homes for people with dementia https://blogs.sussex.ac.uk/policy-engagement/files/2020/05/research-brief-EK-2020-final.pdf
Staying together recovering together: Covid-19 research report https://www.befriending.co.uk/resources/25014-staying-together-recovering-together-covid-19-research-report
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Ageing Well is an always possible podcast, created in collaboration with the University of Sussex with support from the Economic & Social Research Council. It is produced and edited by Chris Thorpe-Tracey for Lo Fi Arts.
Next Episode

Ageing Well: Digital Inclusion & Inclusive Design
Each of the four special Ageing Well episodes will feature discussions between researchers, community practitioners, health specialists and more, busting some of the myths that persist about ageing as well as looking at how our understanding of how to live long and happy lives is changing.
From technology to the care system, innovation product and service design to narratives about ageing - we will be exploring how to turn the problem of getting older into an opportunity for a life well lived.
This series has been developed by always possible in collaboration with the University of Sussex and in each episode, a member of the always possible team will be in conversation with an expert from the University of Sussex plus special guests.
To find out more about the whole programme, the free online events and The Possibility Club discussion circle - where people with an interest in the topic can share ideas and connect - visit www.alwayspossible.co.uk/ageing-well
In this third episode, always possible Associate Lucy Paine discusses digital inclusion and inclusive design with Dr Ralitsa Hiteva from the University of Sussex's Science, Policy and research unit; and Social Entrepreneur, Eric Kihlstrom – with a special guest appearance from Oscar the dog!
Use this link to SUBSCRIBE on your favourite platforms.
Useful links:
the-possibility-club.mn.co/groups/3992209/feed
sro.sussex.ac.uk/id/eprint/97148/
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To have future Ageing Well conversations download automatically to your smartphone or tablet hit the subscribe button on your favourite podcast app.
You will also receive other episodes from The Possibility Club including the After Corona? series in which we look ahead at society and business beyond the Covid-19 pandemic, and a series about how we eradicate slavery in the 21st century - another collaboration between always possible and the University of Sussex.
Ageing Well is an always possible podcast, created in collaboration with the University of Sussex with support from the Economic & Social Research Council. It is produced and edited by Chris Thorpe-Tracey for Lo Fi Arts.
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