Brands: Being successful and staying at the top
11/26/20 • 41 min
In episode 1 of The Porsche Podcast we talk about brands. Some of them we even take for granted in our use of language. If you search for something on the Internet, you "Google" – and the top model of a product range is often described as “the Porsche” of its class. How does this happen? What makes for successful branding?
Our guests: Maria Sharapova, entrepreneur and exceptional tennis player, and Detlev von Platen, member of the Executive Board Sales and Marketing at Porsche.
You can find more information about the podcast in the Porsche Newsroom at: newsroom.porsche.com/en/podcasts.html
Do you have any questions or suggestions for the Porsche Podcast? Then write to us at: [email protected].
Legal notice: newsroom.porsche.com/en/legal-notice.html
In episode 1 of The Porsche Podcast we talk about brands. Some of them we even take for granted in our use of language. If you search for something on the Internet, you "Google" – and the top model of a product range is often described as “the Porsche” of its class. How does this happen? What makes for successful branding?
Our guests: Maria Sharapova, entrepreneur and exceptional tennis player, and Detlev von Platen, member of the Executive Board Sales and Marketing at Porsche.
You can find more information about the podcast in the Porsche Newsroom at: newsroom.porsche.com/en/podcasts.html
Do you have any questions or suggestions for the Porsche Podcast? Then write to us at: [email protected].
Legal notice: newsroom.porsche.com/en/legal-notice.html
Previous Episode
Welcome to The Porsche Podcast
Showtrailer
Next Episode
The GT legend: road cars with racing credentials
Between iconic Porsche cars, production models with motorsport genes and the future of the GT ‘myth’
You can also find more information about the podcast and the competition in the newsroom: newsroom.porsche.com/en/podcasts
Do you have any questions or suggestions? Then write to us: [email protected].
Interviewgäste:
Dr. Frank-Steffen Walliser
Vice President Production Line 911 / 718
Mark Webber
Former Racing Driver and brand ambassador
Legal notice: newsroom.porsche.com/en/legal-notice.html
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