Cool Zone Media: Balancing Radical Politics and Mainstream Appeal

04/16/22 • 31 min

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This episode of "The Poor Proles Almanac" features a conversation with Garrison Davis, a writer and podcaster from Cool Zone Media, a left-leaning media collective. They discuss the challenges of creating anarchist media within a capitalist framework, strategies for reaching a wider audience, and Cool Zone Media's vision for the future.

Cool Zone Media: An Anti-Collapse Collective

Garrison introduces Cool Zone Media as a collective of individuals working on projects related to societal collapse and potential responses to it. He clarifies that they use "collapse" as a marketing term and are more focused on exploring solutions and fostering a sense of agency in the face of societal challenges. He emphasizes that Cool Zone Media's content aims to offer alternatives to the "doomer" mentality that often accompanies discussions of collapse, encouraging individuals to see opportunities for social change amidst the unraveling.

Navigating the Media Ecosystem

The conversation explores Cool Zone Media's position within the larger media ecosystem. Garrison describes their work as a "fifth estate," existing outside of mainstream media but close enough to potentially draw in audiences accustomed to more traditional outlets. They acknowledge the challenge of balancing their radical politics with the need to reach a wider audience, recognizing that creating media solely for anarchists would limit their impact and financial sustainability.

The Financial Realities of Anarchist Media Production

The episode addresses the financial realities of producing anarchist media within a capitalist system. Garrison explains that Cool Zone Media accepts funding from corporations, viewing it as a way to support their team and create content critical of capitalism. They argue that taking money from corporations to produce anti-capitalist media is a "scam" they are comfortable with, especially given the limited financial viability of relying solely on support from other individuals with limited resources. They acknowledge the inherent contradictions of this approach but ultimately embrace the absurdity of the situation.

Strategies for Expanding Reach and Impact

Garrison outlines Cool Zone Media's approach to expanding their reach and impact. They aim to introduce radical ideas to a wider audience by connecting with popular culture and current events. They also emphasize the importance of making their content freely accessible, avoiding paywalls or subscriptions that could limit their audience. Cool Zone Media also seeks to support other creators with aligned political perspectives by offering them opportunities to contribute to their projects and receive compensation for their work.

Looking to the Future

Looking towards the future, Garrison expresses a desire to expand Cool Zone Media beyond podcasts into other mediums like documentary filmmaking. They acknowledge the financial constraints of pursuing these ambitions while also emphasizing their commitment to constantly creating new content and seeking out new collaborators. Garrison concludes by expressing optimism about the growing visibility of radical media and its potential to break into the mainstream in the coming years.

To check out Cool Zone Media, visit them on social media at @CoolZoneMedia

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Cool Zone Media: An Anti-Collapse Collective

Navigating the Media Ecosystem

The Financial Realities of Anarchist Media Production

Strategies for Expanding Reach and Impact

Looking to the Future

To check out Cool Zone Media, visit them on social media at @CoolZoneMedia

Support this podcast by becoming a Patron at: https://www.patreon.com/PoorProlesAlmanac

For sources, transcripts, and to read more about this subject, visit: www.agroecologies.org

To support this podcast, join our patreon for early, commercial-free episode access at https://www.patreon.com/poorprolesalmanac

For PPA Restoration Content, visit: www.restorationagroecology.com

For PPA Merch, visit: www.poorproles.com

For PPA Native Plants, visit: www.nativenurseries.org

To hear Tomorrow, Today, our sister podcast, visit: www.tomorrowtodaypodcast.org/

Previous Episode

Navigating Anarchist Media in the Age of Social Media with It's Going Down

This episode of "The Poor Proles Almanac" features a conversation with members of the anarchist media collective "It's Going Down" (IGD). They discuss the evolution of anarchist media, the challenges of operating in a digital landscape dominated by social media, and the importance of grounding media projects in real-world action and community building.

Reflecting on a Decade of Anarchist Media

The conversation begins by tracing the origins of IGD back to the insurrectionist anarchist movement that gained prominence around a decade prior to the recording of the episode. The participants note that IGD emerged from a community of individuals who were actively involved in both direct action and media production, fostering a strong connection between the platform and the broader anarchist movement. They contrast this with other anarchist media models, such as open submission platforms where content is less curated or publications with a more static editorial process, highlighting IGD's unique position within the anarchist media ecosystem.

The Pitfalls of Social Media-First Organizing

A key theme of the discussion is the limitations of social media as a primary tool for organizing and building movements. The participants argue that social media can foster a sense of detachment and abstraction, leading to conversations that are more focused on theoretical debates and online identities than on concrete action and real-world relationships. They point to the proliferation of short-lived, social media-driven initiatives that often lack the depth and sustained engagement necessary for meaningful change.

The conversation critiques the tendency to prioritize the "aesthetics of the result" over the often tedious and unglamorous work of building relationships, organizing logistics, and engaging in sustained struggle. The participants emphasize that relying solely on social media to mobilize people for actions without the groundwork of community building and long-term organizing often leads to fleeting bursts of activity that dissipate quickly. They argue that the current generation of activists is confronting the limits of social media organizing, particularly in the wake of the George Floyd rebellion and the subsequent decline in street protests.

The Value of Localism and Grounded Action

The participants advocate for a shift away from social media-centric approaches towards a model that prioritizes localism, grounded action, and the cultivation of meaningful relationships outside of the digital realm. They highlight the importance of regional counter-information sites and media projects that are deeply embedded within specific communities, serving as hubs for information sharing, analysis, and the development of local strategies.

They suggest that these localized initiatives can provide the necessary context and material grounding for conversations about tactics, strategies, and political analysis, allowing for a more nuanced and effective approach to organizing. They also stress the importance of face-to-face interaction and offline relationship building, emphasizing that these connections form the bedrock of resilient and sustainable movements.

Building a Left Media Ecosystem: Beyond Social Media

The discussion then turns to the broader question of building a left media ecosystem that can effectively challenge the dominance of corporate media and reach wider audiences. The participants explore various strategies, such as breaking into mainstream media outlets, utilizing radio and alternative streaming platforms, and creating content that resonates with audiences who are disillusioned with both corporate media and the existing political establishment.

They acknowledge the challenges of competing with well-funded right-wing media networks that have mastered the art of manipulating algorithms and exploiting online platforms. However, they also highlight the unique strengths of radical media, particularly its ability to take uncompromising positions and speak truth to power without the constraints of corporate interests or the need to appease advertisers.

The Importance of Strategy and Sustainability

The participants emphasize the importance of approaching media projects with a clear strategic vision and a commitment to sustainability. They advise aspiring media creators to carefully consider their goals, their target audience, and the resources available to them before embarking on a new project. They encourage collaboration with existing initiatives and emphasize the need to focus efforts on projects that genuinely contribute to the broader strategic goals of the movement.

They also stress the need to develop independent infrastructure, such as self-hosted websites and servers, to avoid reliance on corporate platforms that can censor or de-platform radical content. They advocate for building capacity from the beginning, ensuring that projects...

Next Episode

A Look at AK Press: Anarchist Publishing in a Capitalist World

This episode of "The Poor Proles Almanac" features a conversation with Kristen and Shar from AK Press, an anarchist worker-run publishing and distribution collective. The discussion focuses on how AK Press operates as a non-hierarchical collective, the challenges of existing as an anarchist business within a capitalist system, and AK Press's unique role in promoting radical thought and literature.

AK Press: A Collectively Run Publishing House

Kristen, a publicist in the publishing department, and Shar, a worker in the distribution department, explain that AK Press is a collectively run and non-hierarchical organization. This means that all members are self-identified anarchists, receive equal pay, and participate in decision-making. All books published by AK Press are chosen through collective discussion and voting, even those on topics or by authors that may not be familiar to the collective. This process involves reading manuscripts, assigning readers, discussing submissions, and engaging in open communication about the work and the direction of the publishing program.

Kristen highlights the values that guide AK Press's publishing program, including abolition, Black anarchism, Indigenous anarchism, trans and queer insurrection, mutual aid, transformative justice, and labor organizing. She emphasizes that these values drive the selection of books that not only educate but also challenge readers and potentially "open the minds of people who are not familiar with anarchism".

Shar discusses the significance of AK Press's distribution department, which carries thousands of books from smaller presses. This allows AK Press to provide a platform for these smaller publishers and offer a wider variety of radical literature to its readers. Shar emphasizes the value of making these books accessible to people who might not otherwise find them, particularly during times when access to physical bookstores is limited, such as during the COVID-19 pandemic.

Living Anarchist Ideals in a Capitalist System

The conversation explores the challenges of living anarchist ideals within a system that inherently contradicts those ideals. The participants acknowledge the inherent contradictions of operating an anarchist business within a capitalist framework. They note that the materials used to produce and distribute their books, such as paper, packaging, and computers, are all products of exploitative labor within the capitalist economy.

Despite these contradictions, Kristen and Shar emphasize that AK Press remains committed to its political project of promoting anarchist thought and working towards a more just and equitable world. They believe that the collective decision-making process, shared values, and trust among members are essential for navigating these challenges and maintaining their commitment to their political project.

Kristen and Shar argue that the collective work structure at AK Press is more fulfilling and empowering than traditional hierarchical work environments. They describe a sense of shared responsibility and ownership over their work, highlighting the satisfaction that comes from seeing their efforts directly contribute to the success of the collective and the advancement of their political project. They contrast this with the alienation and lack of agency often experienced in traditional workplaces where employees are expected to simply follow orders from superiors.

The Impact of the "Post-Truth" Era

The discussion also touches upon the unique opportunities presented by the so-called "post-truth" era, characterized by widespread distrust of traditional media and institutions. The participants suggest that this distrust has created a space for alternative viewpoints and sources of information, including radical media like AK Press. They argue that AK Press's long-standing reputation for publishing high-quality radical literature has become even more valuable in a world where information is constantly being questioned and challenged.

Kristen and Shar believe that the "post-truth" era has led to an increased interest in alternative perspectives and a willingness to engage with radical ideas. They see this as a positive development, as it allows AK Press to reach a wider audience and potentially influence more people to think critically about the world around them. They also highlight the importance of AK Press continuing to publish and distribute radical literature that can provide tools and knowledge for people seeking alternatives to the dominant narratives and systems of power.

Looking Towards the Future

Looking towards the future, Kristen and Shar express optimism about the growth of AK Press and the increasing visibility of radical media. They believe that the demand for alternative viewpoints will continue to grow, creating new opportunitie...