From Community Podcast to Strategic Asset: Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Ep 179]

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that’s exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy session, Jess has transformed her podcast into a key marketing tool but also turned a near-disaster into launch that felt more fun and carefree. Be sure to stick around because this is one episode you’re not gonna want to miss - let’s get started!

MORE ABOUT JESS

Jess Anders is a copywriter and messaging expert with a serious skill for helping creative women solopreneurs master the art simple and strategic selling through specific messaging. As the creator and host of the Sell Like A Copywriter podcast, she breaks down the insider details of curating clear messaging specific to your offers without bro-marketing gimmicks or sleazy sales tactics. Jess has the magical ability to turn even the most complex and nuanced offers into easy-to-understand messaging that signs dreamy clients and gets you paid. If you’re ready to transform your bleh messaging into the cherries on top of your business, she’s your girl.

When Jess isn’t perfecting sales pages or auditing emails, you’ll probably find her roaming bookstores, playing with her animals, or traveling with her husband!

IG + Threads: @selllikeacopywriter

Listen to the Sell Like A Copywriter podcast

Read the blog post: A transparent launch breakdown for Jess' group program

🔗 EPISODE MENTIONS AND LINKS

Episode 178 Seven Experts Share How Their Podcasts Have Impacted Business Growth

Episode 157 How Carolyn Solo Converts Listeners into Clients With A Niche Podcast

Ready to create a podcast that helps you stand out, connect with aligned clients, generate consistent organic leads and sales and show up on your own terms? Book your 90 min podcast strategy session where we will co-create a clear plan that aligns your podcast with your business goals and core values, empowering you to leverage sustainable, evergreen content that works over and over again to grow your coaching or service based business.

🎙️ RELATED EPISODES

Episode 164 How To Build The Foundations of a Successful Podcast

➡ NEXT STEPS

👩🏽‍💻Ready to make a podcast your primary marketing strategy? Book a Podcast-to-Clients Pathway Call and let's chat about working together.

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