91. How to use your podcast to create engaging Idea Pins for Pinterest with Emilee Vales

EPISODE 91

If you think Pinterest is all about crafting, decorating and other inspirational content, you might not think it's the right place for podcast content. My guest today is here to tell you why neglecting this platform may be a lost opportunity for your clients! Emilee Vales is a Pinterest Marketing and Ads Strategist, and has got some great advice on how to re-purpose podcast content to capture a whole new market. She talks about how to expand your following by creating nurturing and informative pins related to your episodes. Emilee also explains the best ways to tailor your information to the platform and results she's gotten for her clients.

Pinterest (like everything really) is Always changing! Just in the last year, they introduced Idea Pins to the platform. Emilee, being the amazing Strategist she is, has learned the best ways to use Idea Pins and shares that info with us today! She explains what the new format looks like and how to create engaging pins that will hook a reader's attention. She also tells us what you need for a balanced Pinterest strategy and how Pinterest followers can turn into podcast listeners.

In this episode, we cover:

How Emilee Vales got her start online

Why podcast managers and podcasters should use Pinterest

Repurposing podcast content into blog content

What types of podcasters will benefit from Pinterest

How the new Idea Pin is different from the Standard Pin

What engagement on your Pins will do for you

How to create a great Idea Pin

Why you need to optimize your content for the platform you're on

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!

SHOW NOTES: https://laurenwrighton.com/episode91