David Hoffman on Grasses and Green Infrastructure (#23)

DAVID HOFFMAN BIO

David Hoffman is Chief Operating Officer at Hoffman Nursery, Inc. in Rougemont, N.C. Hoffman Nursery is a wholesale nursery specializing in ornamental and native grass liners for the horticultural trade. David grew up on the nursery, which was started in 1986 by his parents, John and Jill. In 2012, David earned his horticulture degree from NC State University. After a two-year internship at Stauden Peters Nursery in Germany, David returned to Hoffman Nursery, where he applied his experience with European automation and quality control techniques. In 2022, David assumed the role of Chief Operating Officer of Hoffman Nursery. He oversees long range strategic planning and the management of operations, sales and marketing, IT, and HR. This position involves decisions and communications across all sectors of the nursery and nursery-managed properties. He is passionate about the role grasses, sedges, and other plants play in nature-based solutions for sustainable environmental management and resilience.

David is a member of the various organizations including Perennial Plant Association (PPA), International Plant Propagator’s Society (IPPS), AmericanHort, American Society of Landscape Architects (ASLA), and North Carolina Nursery and Landscape Association (NCNLA). In addition to serving on the board of the JC Raulston Arboretum, David has been honored with the Perennial Plant Association’s Young Professional Award, NC State University’s Outstanding Young Alumni Award, NCNLA’s Bill Wilder Outstanding Young Nursery Professional Award, and a 40 Under 40 Award from Greenhouse Product News. You can learn more about him by visiting his website hoffmannursery.com or their LinkedIn page Hoffman Nursery.

THE PLANTASTIC PODCAST

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