The Permanent Wealth Podcast 03: Adrian Johnson – Partner at Permanent Wealth Partners.

Explicit content warning

11/30/21 • 38 min

Adrian Johnson – Partner at Permanent Wealth Partners.
Please join Adrian & myself for a discussion on the most misunderstood word in finance today – Risk.
We dig deep into risk and try to unpick why it matters and the most common misconceptions around it.
Risk has a lot of pre-conceptions and actually is difficult for most people to think about. We want to try and remove the difficulty around the conversation.
We discuss:

The dangers of the default strategy for most financial firms where a simple questionnaire determines your investment strategy
The 3 specific tools we use when thinking about investment risk
The debilitating downside version of risk and how you can easily protect yourself from it.
Some simple mitigation techniques that can add significant value to your lifetime wealth

I hope you enjoy this discussion.

The dangers of the default strategy for most financial firms where a simple questionnaire determines your investment strategy
The 3 specific tools we use when thinking about investment risk
The debilitating downside version of risk and how you can easily protect yourself from it.
Some simple mitigation techniques that can add significant value to your lifetime wealth

I hope you enjoy this discussion.

Previous Episode

The Permanent Wealth Podcast 02: Geoff Bamber – CEO of Digme Fitness

Geoff Bamber – CEO of Digme Fitness.
I was thrilled to talk to Geoff as his career covers 3 of the main passions of my life – finance, entrepreneurship and fitness.
In a former life, Geoff managed a long-short hedge fund then for reasons he explains in this episode, decided to pivot in his career to start a chain of spinning and fitness studios.
In this fascinating conversation, Geoff and I discuss:

What its really like to manage money professionally and all the non-performance pressures you face
What eventually pushed him away from finance and towards the fitness industry
What is was like to manage a business that had to close its doors during lockdown
How having an overarching vision for your business can allow you to take the non-obvious path

And make sure you listen to the end where Geoff reveals how they really choose those songs for a spinning class! I’ll give you a clue – its not random.

Next Episode

The Permanent Wealth Podcast 04: Jeremy King of Attest

Today’s special guest is McKinsey consultant turned entrepreneur Jeremy King.
Jeremy King is the founder of Attest, a fast-growing market research SaaS platform.
Attest just recently raised another $60m in a Series B funding to continue on their stellar growth and have many of the largest companies in their world as clients.
Jeremy and I talk about a number of things around:
What even the best marketers get wrong – in terms of not looking outside of their building...
The greatest way to increase the value of your business.
The most succinct and complete how-to guide to start a business, get customers and funding description I have ever heard.
The importance of looking at what goes wrong in your organisation and using those to learn.
And be sure to listen to the end where Jeremy describes the biggest improvement to their working style that they discovered during lockdown.
I hope you enjoy my discussion with Jeremy King from Attest.