The Pivot with Ken Evans

Mohit Rajhans returns to The Pivot to discuss all parts artificial intelligence. Where we are, what we can expect and how AI adoption and practices have rapidly evolved in the race for efficiency. Mohit breaks down the opportunities from both marketing and technological lenses that teams and organizations would find useful. Also discussed: Automation disruption, co-pilots, and the Gen Alpha effect tied to AI and office culture.

Teams must prepare themselves for the disruption they’re going to see. The question is, how do you want to see it disrupt what you do?

We're going to see cost pressures associated with infrastructure that AI has been committed to within the last three years. We have to start thinking about how different companies are using information and resources. Speed to iteration, speed to market and speed to being able to adjust to your client needs are going to be critical in the next 12-18 months. Amid the AI arms race, Deepseek is a reminder that it can be used in so many different ways that aren’t as clear as initially thought.

Follow Mohit: https://www.linkedin.com/in/mohitrajhans/

Mediologist, Mohit Rajhans is a nationally syndicated subject matter expert with over 20 years of experience in media, technology, and digital transformation. His unique blend of corporate and media expertise has driven his success as a media consultant, helping companies, students, and associations navigate the rapidly evolving digital landscape. Mohit contributes weekly to both national and international industry programs, providing insights on the intersection of media, AI, and content strategy.

An avid film culture enthusiast, and the founder of Dadspotting.com, a platform dedicated to the parenting market. Through his website ThinkStart.ca, Mohit teaches microskills designed to help professionals stay ahead in the digital age.

As the author of multiple books, including the Amazon Canada #1 Book Rethinking Your Content and Navigating the Social Media Shift, Mohit's currently finds himself working with briding legacy media to new opportunities with his program Rethinking with AI. His recent accomplishments include winning Best of the Stage in the Innovation category from Smart Meetings International and delivering a keynote on AI workflows at IBC in Amsterdam. Recognized as a trailblazer by the ReelWorld Festival, Mohit serves on the iEmmys jury and has collaborated with The Walrus to release the podcast The Future of the Internet.

Over the course of our first season, we’ve explored what modern marketing looks like, how the industry has changed over time and how those who are willing to pivot from conventional marketing strategies often thrive. We’ve spoken to experts in health, tech, media, academia, advertising and even cannabis. And we look forward to continue exploring the art and science of brand building in our second season.

We’d like to thank you for listening to the first season of The Pivot. See you in June!

Amid timely Canadian macroeconomic updates, we chat with Patrick Gill of the Canadian Chamber of Commerce to explore some of the present shocks and potential challenges Canada faces. From labour disruptions and technological advancement, to much-needed business investment and population changes, this is a taping you’ll want to pay close attention to.

As we move in 2025, we expect tension and inflationary pressures as we aim to solve our productivity problem, enhance our competitiveness and fuel Canadian business success. Through informed data analysis, we can make smarter policy-making decisions and navigate turbulence with greater grit and effectiveness.

Plus: Really cool tidbits on the Canadian Chamber of Commerce’s Business Data Lab, helping connect Canadian business owners and businesses to useful resources and information. And, the democratization of data, powered by artificial intelligence.

In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her professional experience as an employment counsellor and her personal journey.

Ruth Javier Friesen is a Career Development Professional with more than five years of experience working with post-secondary students, women, and newcomers. In this time, Ruth has provided employment advice, settlement assistance, and facilitating connections to services and organizations. Ruth is also skilled in one-on-one career coaching, motivational training, workshop design and facilitation.

A guest speaker at IABC/Toronto and George Brown College, Ruth is passionate and dedicated to working with people, especially newcomers, to assist them with their professional development journey.

Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation.

During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communications role now at The 519 - Canada’s most prominent 2SLGBTQ+ multi-service centre and a City of Toronto agency. He recently presented the Communicator’s Guide to Gender Diversity and Inclusion at the IABC World Conference 2023 in Toronto.

Dean continues to explore how his South Asian roots and queer identity interact with his life now as a settler, and for that, he finds himself turning to writing, art, and music.

Want to learn more about The 519 and their work? Check out the links below.

See their main website here and some of their resources and advocacy work below. Click here to donate to or support The 519.

• The 519's Army of Lovers advocacy work: Anti-2SLGBTQ+ extremists are escalating their attacks on our communities – in Toronto, across Canada, and the world. Generations of 2 Spirit, queer and trans people have fought for our right to live in the light with pride and dignity. This Pride season, let’s get one thing straight: we’re an Army of Lovers, and we won’t back down.
• The 519 Media Reference Guide: Co-created by The 519 with 2SLGBTQ+ community activists and leaders, the guide is informed by community conversations and will support anyone who wants to produce better journalism, champion inclusion, and expand their learning and allyship.
• Creating Authentic Spaces: A Gender Identity and Expression Toolkit: This resource is designed to support screen readers. Our Creating Authentic Spaces toolkit and education program is part of our efforts to challenge transphobia and to foster environments that are inclusive of gender identity and gender expression.
• Follow The 519 on social media:
• Facebook
• Instagram
• Twitter
• LinkedIn

Want to connect with Dean Lobo? You can find him on Linkedin here or Instagram here.