The Photo Diaries Podcast

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Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia.

With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo.

She’s here today to help us raise the bar in our business!

We delve deep into communicating your personal and brand values, and what the heck that even means!

We cover:

• What we be talking about when referring to our value as a photographer
• Why your work alone will not be enough to set you apart
• How to show off our expertise and specialism
• Why your photographic niche is so important
• Why it’s important to talk about the impact of your work
• What do we mean by brand personality
• Creating ‘sizzling starters’ to heighten engagement
• Stories can we share to help connect with our clients

Links

• Bec Hughes Instagram - https://www.instagram.com/bechughesbranding/
• Bec Hughes Facebook - https://www.facebook.com/bechughesbranding
• Bec Hughes website - https://bechughes.com/
• 50 Ways to Elevate and Communicate Your Value - https://bechughes.com/elevate-your-value/
• 7 Profit Plumping Strategies Training - https://bechughes.com/profit/
• The C word podcast with Bec Hughes - https://bechughes.com/podcast/

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/

Until next time friends, thanks for hanging out!

Grace x

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Connect with Grace:

https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/

Support the show

Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/

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In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace and Mel discussed various aspects of content marketing and content strategy and so much more.
The episode will so inspire you to take action on your marketing in a more creative and thoughtful way. We cover:

The definition of Content marketing

How photographers can strategically plan their content so that it's not overwhelming and they get it done.

Ideas photographers can try to write better blog posts about their work

Captioning/writing tips to add to your images on socials.

How to drive your message, and bring your personality into your marketing

How to find and bring your core beliefs into your content.

You can connect with Mel here:

Instagram: https://www.instagram.com/meldbusiness

Facebook: www.facebook.com/meldbusiness

Facebook Group: The Content Project

Website: www.meldbusinessservices.com.au

Support the show

Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/

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Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.

Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.

In this episode we cover:

> Standing out in the crowd

> Using your about page to speak to your target audience, without oversharing

> Difference between branding and marketing

> Brand messaging

> Understanding who your people and ideal audience are

> Crafting engaging captions

> Brand consistency across web, social media and other touchpoints

> What a brand strategy actually looks like

> Understanding and developing and explaining your brand values

> Not getting distracted by others in your field

Links

• Darby Lyndon Instagram - https://www.instagram.com/darbylyndon/
• Darby Lyndon website - https://www.darbylyndon.com/
• Brand Chats podcast on Apple podcasts - https://podcasts.apple.com/au/podcast/brand-chats/id1629334371
• Brand Chats podcast on Spotify - https://open.spotify.com/show/6yll9RT5k3CfwUrg51Ywcq
• Grace interview on Brand Chats - Promoting your brand experience through the power of imagery with Grace Costa - https://open.spotify.com/episode/1NPSR2RMlKuVOo6RVip4Yj?si=NmRRQMDDTR2_ibxdY419lQ

And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast!

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/

Support the show

Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/

Send us a text

In this episode I talk about something I’ve very passionate about - brand imaging.

I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion.

We cover off on all of the elements you need to capture your brand, including:

• personal branding images
• storytelling images and
• product and lifestyle images

This episode is great for business owners that want to lift their game and professionalise their brand imagery and presence. It’s also really great for any photographers wanting to get into brand photography and need some ideas and tools for their toolkit!

Links

• Adobe Stock images > https://stock.adobe.com/
• Wirestock > https://wirestock.io/
• Shutterstock images > https://www.shutterstock.com/
• Check out the brand photography I did for The Seed Cycle > https://theseedcycle.com.au/

Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/

Support the show

Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/

Send us a text

Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.

As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!

These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to.

We cover:

> How they divide roles between them to escalate the business

> How their business practice evolved over time to attract new business

> How many marketing pipelines is enough?

> How effective are Facebook ads and social media marketing campaigns

> Do you actually need to incentivise past clients to come back to you

> Design your business hours around your needs

> Controlling your business so it doesn’t control you, and lead to burnout

> How to respect your own time so that clients will too

> Being true to yourself, your passion and your interests - not taking on work because you feel obligated

> How to keep things fresh when you’ve been working in the family portrait space for a LONG time!

Links

• Heartstory website: https://heartstoryphotography.com.au/
• Heartstory Instagram: https://www.instagram.com/heartstoryphotography
• Heartstory Facebook: https://www.facebook.com/heartstory/
• Katie K website: https://www.katiek.com.au/
• Katie K Instagram: https://www.instagram.com/thekatiekway/
• Jeremy Byrnes Instagram: https://www.instagram.com/jeremymark1/
• Tave studio management solution: https://hello.tave.com/
• Acuity scheduling automation: https://www.acuityscheduling.com/
• Asana collaboration tool: https://asana.com/
• Slack productivity platform: https://www.slack.com/
• Xero accounting software: www.xero.com
• Photo Mechanic digital image organisation: https://home.camerabits.com/
• Proselect: https://www.prostudiosoftware.com/

Until next time friends, thanks for hanging out!

Grace x

Connect with Grace:

https://www.gracecosta.com/
https://www.in

Support the show

Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/