The Pharma Marketing Podcast

In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising.

Tom discusses and answers questions around:

• His experience is doing marketing for pharma brands
• The role AI may have in taking away human marketing jobs (and which ones are most at risk)
• How pharma brands can get started in using AI for their marketing
• Who outside of pharma is using AI well, who should we look to for inspiration?
• What, if any, role will there be for the human input in an AI creative driven world of the future?

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Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.

In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising.

David discusses and answers questions around:

• How The Considered is different.
• What launched the conception of the agency?
• What rules is The Considered breaking?
• The new working normal and how The Considered is leveraging it for successful outcomes for their clients and their audiences.

Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.

Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it is headed.