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The Pharma Marketing Podcast

The Pharma Marketing Podcast

Pharma Marketing Network

The official podcast of the Pharma Marketing Network. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.
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Top 10 The Pharma Marketing Podcast Episodes

Goodpods has curated a list of the 10 best The Pharma Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Pharma Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Pharma Marketing Podcast episode by adding your comments to the episode page.

In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising.

Tom discusses and answers questions around:

  • His experience is doing marketing for pharma brands
  • The role AI may have in taking away human marketing jobs (and which ones are most at risk)
  • How pharma brands can get started in using AI for their marketing
  • Who outside of pharma is using AI well, who should we look to for inspiration?
  • What, if any, role will there be for the human input in an AI creative driven world of the future?

Visit Automated Creative

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Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.

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In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising.

David discusses and answers questions around:

  • How The Considered is different.
  • What launched the conception of the agency?
  • What rules is The Considered breaking?
  • The new working normal and how The Considered is leveraging it for successful outcomes for their clients and their audiences.
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Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.

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Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it is headed.

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The Pharma Marketing Podcast - Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know
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01/19/22 • 30 min

Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional review, audits and training. He is also a Pharmacist, Book Author and Professor, and host of the world famous Darshantalks podcast which focuses on emerging life science issues. He is joined by the incomparable Jennifer Ginest, Digital Marketing Manager at the Pharma Marketing Network. Find out what law and regulation changes could impact your brand now and in the future.

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The Pharma Marketing Podcast - Let’s talk TALK and Pharma marketing

Let’s talk TALK and Pharma marketing

The Pharma Marketing Podcast

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03/02/22 • 21 min

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli , and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.
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The Pharma Marketing Podcast - Cultural Competence for Global Marketing

Cultural Competence for Global Marketing

The Pharma Marketing Podcast

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03/29/22 • 22 min

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The Pharma Marketing Podcast - Pharma & Modular Content: A Deeper Dive

Pharma & Modular Content: A Deeper Dive

The Pharma Marketing Podcast

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04/12/22 • 26 min

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on making modular content work and why pharma is the perfect candidate for it.

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The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies.

Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspectives on CCPA, what compliance with CCPA entails, what the intent of the law is, and how it impacts pharma marketers. CCPA is forcing pharma and healthcare marketers to get back to marketing fundamentals to create stronger relationships with brands.

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FAQ

How many episodes does The Pharma Marketing Podcast have?

The Pharma Marketing Podcast currently has 25 episodes available.

What topics does The Pharma Marketing Podcast cover?

The podcast is about Pharma, Dtc, Marketing, Advertising, Podcasts, Science, Business, Pharmaceutical and Healthcare.

What is the most popular episode on The Pharma Marketing Podcast?

The episode title 'Mark Stinson & Bob Baurys of 83bar - Patient Activation' is the most popular.

What is the average episode length on The Pharma Marketing Podcast?

The average episode length on The Pharma Marketing Podcast is 30 minutes.

How often are episodes of The Pharma Marketing Podcast released?

Episodes of The Pharma Marketing Podcast are typically released every 41 days, 5 hours.

When was the first episode of The Pharma Marketing Podcast?

The first episode of The Pharma Marketing Podcast was released on Apr 10, 2019.

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