Sustainability and Greenwashing

What is greenwashing? It’s when companies use misleading marketing tactics to give you, the consumer, the false impression that their products and processes are environmentally friendly. And while there are tons of companies (like August) out there making positive changes, there’s just as many greenwashers using fancy jargon to mislead you. And since Gen Z is all about holding brands accountable for their carbon footprint, Neddy links up with August Chief of Staff Chesley Chan to play a round of “fact or cap,” where they target buzzwords and bust open the mythical figures companies use to give you the impression of sustainability. Neddy is then joined by Priscilla Tsai, Co-founder and CEO of cocokind, a skincare company dedicated to conscious product creation, powered by plants, is cruelty-free, and continues to be a leader in sustainable business practices.

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Hosts: Nadya Okamoto, Sam De La Cruz, and Nadya (Neddy) Eddy

Collaboration: August Co

Executive Producers: Brittany Temple & Adell Coleman

Distribution: DCP Entertainment

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