What Does a Winning Media Strategy Look Like? With Brian Tyler Cohen

04/15/25 • 36 min

With more than 3.5 billion views and millions of followers, Brian Tyler Cohen is one of the most influential democratic voices online. But how did he build that kind of reach — and what can Democrats learn from it?

In this episode, we cover:

• How he built his digital platform from scratch

• What Democrats get wrong in their media strategy

• How the left can build a powerful digital movement

• What you can do to break through the noise

If you care about politics and the future of media, this is a must-listen.

In this episode, we cover:

• How he built his digital platform from scratch

• What Democrats get wrong in their media strategy

• How the left can build a powerful digital movement

• What you can do to break through the noise

If you care about politics and the future of media, this is a must-listen.

Previous Episode

BONUS EXPLAINER: What is Trump doing to our economy?

With tariffs dominating our lives, The People’s Cabinet drops a special pre-launch episode featuring former Chair of the White House Council of Economic Advisers Jared Bernstein.

In less than 20 minutes, Jared explains:

What tariffs actually are
What a “reciprocal tariff” means
Why Trump’s trade policy could backfire
How we build a thoughtful trade policy that helps Americans
How Democrats can engage disaffected and MAGA-aligned voters without losing the plot

We hope you enjoy this BONUS PREVIEW of The People's Cabinet, and stay tuned for our official launch on 4/15!

Next Episode

Why Are Powerful Interests Coming for the CFPB? With Rohit Chopra

What is the Consumer Financial Protection Bureau — and why are so many powerful people trying to destroy it? In this episode of The People’s Cabinet, Dan sits down with CFPB Director Rohit Chopra to unpack what the agency actually does, how it protects everyday Americans, and what’s at stake as both Big Tech and political forces try to erode its power. From junk fees to AI-driven manipulation, Chopra lays out the future of consumer protection — and how we fight back.

We cover:

•How Trump is trying to defang the CFPB — and what’s still at risk

•Why tech and finance executives see the CFPB as a threat

•The next wave of consumer harms and how AI makes it worse

•What the CFPB is doing to protect Americans in a rapidly changing economy

• What people can do to fight back today

This is how consumer protection actually works — and how it gets undermined.