Mark Boothe (CMO at Domo) on Leading with the Customer

05/07/24 • 19 min

In this episode of the Peerbound Podcast: Chief Edition, we welcome Mark Boothe, the Chief Marketing Officer at Domo, to discuss the transformative efforts and strategies behind their award-winning community engagement program, Domo Central. Mark shares insights from his extensive career in marketing at companies like Adobe and Domo, emphasizing the power of customer voice in driving business success. He discusses the challenges and successes in revamping Domo Central, which led to winning Forrester's Customer Engagement Program of the Year award. Mark's approach to leadership, the importance of customer-centricity, and the evolving role of AI in B2B marketing are also explored. The episode concludes with Mark's peer nominations for future guests, highlighting individuals with impactful contributions in the marketing field.

(01:25) The Evolution of Domo Central
(02:14) Building a Vibrant Community at Domo
(04:22) The Comprehensive Approach to Domo Central
(06:51) Mark's Philosophy: Leading with the Customer
(08:41) Mark Boothe's Marketing Journey
(10:47) From Adobe to Domo: A Career in Marketing
(13:15) Big Company vs. Startup Dynamics
(14:55) Advice for Aspiring CMOs
(16:39) The Future of B2B Marketing

Stay tuned through the end of the show (18:21) to hear who Mark thinks we should interview next.

Featuring:

Mark Boothe (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter)

Tune in:

Apple Podcasts

Spotify

05/07/24 • 19 min

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