Jason Perocho, Senior Vice President of Marketing at Amperity on the Future of AI in Marketing and SaaS

In our conversation, Jason tells us about the medical diagnosis that shifted his career from the US Navy to tech marketing, leading him to roles at Salesforce and Braze. We get into the formative lessons Jason learned in product marketing, from prioritizing clear messaging to positioning yourself correctly, and how they’ve shaped his approach. Jason also discusses the challenges of transitioning from a large organization like Salesforce to smaller, more agile environments, and why fostering team well-being is essential to success. Additionally, he shares details on the role AI plays at Amperity, and how tools like perplexity.ai enhance efficiency. Stay tuned for Jason’s career advice, what is top-of-mind for him as a marketing lead, his thoughts on the evolving role of AI in SaaS, and much more!

Key Points From This Episode:

(0:00:21) Jason’s journey from US Navy pilot to marketing leader at Amperity.

(0:02:45) Key challenges Jason faced transitioning from the military to marketing.

(0:05:22) Formative lessons learned at Salesforce on mastering product marketing.

(0:09:25) Adapting to smaller companies after Salesforce.

(0:12:08) Career advice: choosing your job and creating support systems.

(0:15:46) What is top-of-mind for Jason as a marketing lead: performance and team health.

(0:17:51) Broader trends in SaaS and software: value articulation and AI.

(0:20:47) Using AI tools like perplexity.ai to boost productivity at Amperity.

(0:22:40) The future of AI in SaaS and its potential impact on the workforce.

(0:26:04) Jason’s favourite Saas homepage, customer story, and technologies.

(0:32:36) Book recommendations and shoutouts to noteworthy peers.

Featuring:

Jason Perocho:

LinkedIn - https://www.linkedin.com/in/perocho/

Sunny Manivannan:

LinkedIn - https://www.linkedin.com/in/sunnymanivannan/

Twitter - https://x.com/i/flow/login?redirect_after_login=/sunnymanivannan

References:

Salesforce - https://www.salesforce.com/

Braze - https://www.braze.com/

Amperity - https://amperity.com/

perplexity.ai - https://www.perplexity.ai/

claude.ai - https://claude.ai/login

AmpGPT - https://amperity.com/demo/amp-ai

Spline - https://spline.design/

Strava - https://www.strava.com/

Slaughterhouse-Five - https://www.amazon.com/Slaughterhouse-Five-Novel-Modern-Library-Novels/dp/0385333846

FYI: For Your Improvement - https://www.amazon.com/FYI-Improvement-Competencies-Development-Guide/dp/1933578904

Follow us:

LinkedIn - https://www.linkedin.com/company/peerbound-inc

Tune in:

Apple Podcasts - https://podcasts.apple.com/us/podcast/the-peerbound-podcast/id1708825056

Spotify - https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX