EP103 | Good-For-Profit with Cara Richardson

Meet Cara Richardson from Tuckshop.
Tuckshop is a good-for-profit creative agency that's about accelerating the profitability of good companies doing great things, so they can make an even bigger impact. For them, it's about collaborating with people and organisations that are prepared to do things differently to make a positive difference.
Tuckshop are very selective about the businesses they promote. Most of their clients are 'purpose driven' organisations whether they are start-ups looking to find their story or larger blue chips who want to do things differently than the standard status quo.
As strategic storytellers, they bring over 20 years XP in branding, social media and behavioural change marketing, particularly within the FMCG 'for purpose' B2C sectors. For the past 5 years they have also been working with equity-backed start-ups particularly in the tech and digital banking sectors.
This space has got some incredible innovation occurring and we love working directly with CEOs and Founders to help articulate and connect their story and proposition in a way that gets global attention.
Often it's just as important to create a brand story that connects to investors and trade media - as it is to connect with end customers.
That is their sweet spot - using strategy to uncover human behavioural insights, and then overlaying this with commercially intelligent creativity that actually delivers profitable bottom line ROI. (Hence the tagline "good for profit". )
As a sole agency founder, Cara has invested in building a strong culture and leadership team which has improved our profitability over the past 3 years. Her personal passion has been in creating an emotionally safe working environment for her team.
Mental Wellness is a major pillar of Tuckshop's agency values, and they ensure that all their team feel safe to talk openly about where they are at, and what they need. They value work/life balance - and live it day to day.
Mental Health is a major issue within our industry, and this can often be exacerbated for women who have hormonal imbalances (Cara has a condition known as Oestrogen Dominance which, before she learnt to manage it, caused a lot of challenges in leading a team and performing at a high level every day.
Cara's passion is to see other agency owners understand the power of vulnerable leadership - where we as leaders are able to be "human" whilst still leading with strength and courage. If we want to retain our teams, and produce outstanding work for clients then we need to remember to be human first.
--SPECIAL PODCAST OFFER--
Cara would be happy to offer 2 x 1hr mentoring sessions to aspiring agency owners to help navigate the early stages of setting up a profitable business.

Reach out: [email protected]
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Connect with Cara & Tuckshop:
Website: https://www.tuckshop.agency
LinkedIn: https://www.linkedin.com/company/14558736
Instagram: https://www.instagram.com/tuckshop.agency
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Connect With Chris & The Show:
Website: https://thechrismclean.com/podcast
Facebook: https://facebook.com/ChrisMcleanCoaching
LinkedIn: https://linkedin.com/in/thechrismclean
Instagram: https://instagram.com/the.chris.mclean
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