Creative Briefs: The key to happy clients and teams
05/28/19 • 31 min
Creative briefs, design briefs, brand briefs, project briefs...whatever you want to call it, the goal is always the same: Successful design + development projects. On this episode, we talk about the creative brief, an essential document that can position you as an expert and help you get buy-in from your client at the beginning of a project. Kicking off a new project? Try using a creative brief to guide your conversation and ask your client the right questions. Creative briefs can be used for any collaborative creative work and are a great project management tool.
Resources
Building an Effective Creative Brief Template: https://www.wrike.com/blog/creative-brief-template-elements-effective-brief/
How to write an effective design brief: examples and a free template to get you started:
https://www.canva.com/learn/effective-design-brief/
Creative briefs, design briefs, brand briefs, project briefs...whatever you want to call it, the goal is always the same: Successful design + development projects. On this episode, we talk about the creative brief, an essential document that can position you as an expert and help you get buy-in from your client at the beginning of a project. Kicking off a new project? Try using a creative brief to guide your conversation and ask your client the right questions. Creative briefs can be used for any collaborative creative work and are a great project management tool.
Resources
Building an Effective Creative Brief Template: https://www.wrike.com/blog/creative-brief-template-elements-effective-brief/
How to write an effective design brief: examples and a free template to get you started:
https://www.canva.com/learn/effective-design-brief/
Previous Episode
Focus for Designers and Developers
One thing that can set creatives apart is their ability to focus. The developer or designer who can focus with full energy on one task at a time will be able to get through difficult problems faster and more effectively than their unfocused colleagues. On this episode, we talk about how to find focus and avoid distractions to help you get things done.
Questions? Email us
Tweet us @lovelettersco or @mistertrost
For more episodes + show notes, visit
Resources:
Pomodoro method https://francescocirillo.com/pages/pomodoro-technique
Gretchen Rubin "Power hour" https://gretchenrubin.com/
Cold Turkey https://getcoldturkey.com/
Forest app https://itunes.apple.com/us/app/forest-stay-focused/id866450515?mt=8
Insight timerhttps://twitter.com/InsightTimer
River with leaves https://www.google.com/search?q=river+with+leaves
Next Episode
Typography Basics: Everything you need to know to make great layouts
Show notes:
Typography: so hip right now, but what is it? This week, we are talking type. It's more than just clickity clackity typey typey onto your keyboard. It's part science, part art, part dumb jokes about fonts. Join us for our spooky typography party!
Questions? Email us
Tweet us @lovelettersco or @mistertrost
For more episodes + show notes, visit
Resources:
Font pairing:
https://fonts.google.com/featured/Five+Fresh+Headline+and+Body+Text+Pairings
Chiller: https://fontzone.net/font-details/chiller
Criteria: https://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html
Tool: https://webaim.org/resources/contrastchecker/https://material.io/design/typography/understanding-typography.html
Vertical Rhythm:
http://typecast.com/blog/4-simple-steps-to-vertical-rhythm
Framer: https://www.framer.com
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