Geoffrey Ludt | Smarter Networking for Small Businesses

When you provide a service to small businesses, you have to get to know people. You have to become known in the community, says Geoffrey Ludt, who took a unique approach to building business relationships when he moved to Oklahoma City from Portland a few years back.

LinkedIn was critical to this strategy, but not in the way you expect.

We also talk about why he chose the payroll services niche and the “natural” strategic partnership that’s opened up a whole new target market, as well as...

• How he uses a CRM for more effective networking
• The danger of vendor monopoly control – and what he’s doing to change the game
• Why he uses personal goals to set business goals
• The role of HR in company culture
• And more