S02E39: Sara Varni, CMO of Twilio on the four horsemen of marketing pipeline

Sara Varni has spent more than a decade scaling marketing organizations for various enterprise SaaS companies. In this episode of The Orbit Shift Podcast, she talks to us about the four horsemen of a marketing org - Inbound, outbound, sales reps, and partner organizations and how companies can leverage these pillars for hypergrowth. She also talks about building marketing channels and how to budget for them, how to get field marketing right, and how to create compelling customer stories. 

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About the Guest

Sara Varni is a creative marketing leader with a track record for driving awareness and demand for enterprise software products. She is currently the CMO of Twilio, an American cloud communications platform. Before Twilio, she spent a decade at Salesforce in various marketing roles, including SVP of marketing for Sales Cloud.

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Host and Producer - Jayadevan PK

Assistant Producer - Shashwath J

Audio Engineer - Rajesh Subramanian