S02E17: Essential content strategy for startups with Steph Smith, head of Trends at the Hustle
05/04/21 • 33 min
How do you create engaging content and gives your startup a great return on investment in an increasingly competitive marketplace?
Today generating content that is engaging and has high visibility is an integral part of a brand's inbound marketing strategy. In this episode, Steph Smith, the head of Trends at The Hustle, a newsletter with over a million readers, breaks down essential content strategy for startups. She talks about how brands should set up their content strategy, how to differentiate in the market, find a niche, set up their SEO process, master distribution, set goals, and measure success. Whether you’re an independent blogger, startup, or a team within a larger organization this episode will help you plan and scale your content strategy.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Steph has been working remotely for over three years as a growth marketer, writer, and indie maker. She spent three years at Toptal (most recently leading their Publications team) and is now the Head of Trends at the Hustle (acquired by HubSpot). She is a self-taught developer that has built multiple projects, including some that have topped Product Hunt, leading to a nomination for Maker of the Year in 2018. She also has a personal blog that has been read by over half a million people, touching on topics including remote work, productivity, and tech. She is the author of Doing Content Right.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc., a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian
How do you create engaging content and gives your startup a great return on investment in an increasingly competitive marketplace?
Today generating content that is engaging and has high visibility is an integral part of a brand's inbound marketing strategy. In this episode, Steph Smith, the head of Trends at The Hustle, a newsletter with over a million readers, breaks down essential content strategy for startups. She talks about how brands should set up their content strategy, how to differentiate in the market, find a niche, set up their SEO process, master distribution, set goals, and measure success. Whether you’re an independent blogger, startup, or a team within a larger organization this episode will help you plan and scale your content strategy.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Steph has been working remotely for over three years as a growth marketer, writer, and indie maker. She spent three years at Toptal (most recently leading their Publications team) and is now the Head of Trends at the Hustle (acquired by HubSpot). She is a self-taught developer that has built multiple projects, including some that have topped Product Hunt, leading to a nomination for Maker of the Year in 2018. She also has a personal blog that has been read by over half a million people, touching on topics including remote work, productivity, and tech. She is the author of Doing Content Right.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc., a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian
Previous Episode
S02E16: Future-proofing your business with the Three-Box Solution, Manish Tangri, Author HBR Press
The Three-Box solution posits that every project that your organization executes can be put into one of three boxes. Box one manages the present and focuses on the customers that you serve today. Box two selectively forgets the past and contains projects that do not fit into the company’s vision for the future. And Box three is about creating the future by taking into considerations innovations and technological disruptions. In this episode of The Orbit Shift Podcast, Manish Tangri unpacks the Three-Box Solution. He discusses how leaders can apply this solution to their startups and established businesses so that their companies are future-proofed and protected from disruptions.
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Manish Tangri is the author of HBR Press' book, The Three Box Solution Playbook: Tools and Tactics for Creating Your Company's Strategy. Manish has spent more than fifteen years executing entrepreneurial innovation activities in Fortune 500 organizations such as Microsoft and Intel. These experiences, which include recognizing external trends and nonlinear shifts and amplifying them so that organizations can effectively create their future was critical in developing the playbook.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc., a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian
Next Episode
S02E18: Koray Bahar, CEO of Figopara on scaling culture, fundraising and exiting a startup
Koray Bahar is one of the most prolific entrepreneurs to come out of the MENA region. A computer engineer by profession, Koray joined Foriba in 2001. He helped the company establish itself as a leading player in e-invoicing, scaling it from $2 million to $14 million in revenue, entering eight new countries, and a successful acquisition by global tax software provider Sovos.
In the latest episode of the podcast, Koray talks to us about:
🚀His entrepreneurial journey
🚀How to have a successful exit from a startup
🚀His latest venture, fintech company Figopara
🚀How to scale culture in an organization
🚀The right time to raise funds in a startup
🚀What he looks for in startups as an angel investor
Get $10,000 free credits to use Freshworks products (including the brand new Freshworks CRM packed with AI-based lead scoring, phone, email, activity capture, and more) by joining the Freshworks for Startups program. Click here to check eligibility.
About the Guest
Koray Bahar is the Co-Founder & CEO of Figopara, a leading Turkish FinTech company aiming to help companies solve working capital constraints. Figopara was founded in 2016. Its investors include Revo Capital, International Finance Corporation, and Endeavor Catalyst. Koray was previously the general director and partner of Foriba. He scaled the company from 35 to 220 employees, $2 million to $14 million in revenue, from 30 to 15,000 customers, and it entered the markets of 8 different countries. Koray is an active angel investor. He also creates content regarding entrepreneurship and technology on www.yollarda.tv.
Sign up for regular updates from The Orbit Shift Podcast.
The Orbit Shift Podcast is powered by Freshworks Inc., a global SaaS company headquartered in San Mateo, California.
If you enjoyed listening to this podcast, consider giving us a five-star rating on Apple Podcasts.
Host and Producer - Jayadevan PK
Assistant Producer - Shashwath J
Audio Engineer - Rajesh Subramanian
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