The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva
The Optimizely Podcast10/09/19 • 27 min
Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds.
But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer trust.
10/09/19 • 27 min
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