From Content to Commerce | Olivia Landau of The Clear Cut

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds -- they are a girl’s best friend after all.

She started The Clear Cut as an educational platform where she provided guidance to friends on how to buy diamonds and pick out engagement rings. But with her extensive experience in the industry, it was a natural progression from content into the world of ecommerce. Now, Olivia has cracked the code on reaching modern, luxury buyers in the ways that are most accessible to them and has even sold engagement rings over Instagram DM!