033 How to create a brand that authentically reflects your business

Ready to see all the bits and pieces that go into building your business's brand? (Hint: It's more than just a logo and pretty color scheme). Tune in as host Paige Brunton is joined by uber-successful brand designer Kadie Smith of Drop Cap Design. Kadie shares her process for discovering and creating a brand that is completely aligned with your original intentions and vision for your business, setting your values, deciding when and where to show up online, and everything you need to know to create the perfect ICA. Plus, Kadie answers the question, Should I look at my competition when building my brand? Whether you are just starting out or your business has been on the scene a while now, you do not want to miss this episode!