Carolina's Time To Shine #62

The Obvious Choice

12/29/20 • 40 min

This episode sees the team talking about how you can be ready for success when your thing becomes the thing.

The Episode: Carolina's Time to Shine

In the world of online training and beyond, you do not need to win every time in order to be successful. Most really successful individuals only hit the bullseye a couple of times at most. The key is in preparing for when that day arrives so that you can make the most of it and allow that success to become sustainable. Important aspects of this lie in your authenticity as a trainer, so becoming and staying clear on yourself and your audience is vital.

In This Episode

Where will you be when your thing becomes the thing? [0:09:21]
Hitting gold on occasion is enough — increase your odds strategically [0:16:02]
Paying attention to the market and its trends without being swayed [0:23:37]
Capitalizing on popular movies and events [0:30:03]
Setting yourself up for success and sticking to your unique strengths [0:33:40]

“You only need one big win. You don't really know what those are going to be, you're certainly not going to win every time. Odds are you are not going to win the first time. You should try a bunch of different things strategically in order to increase your odds of hitting gold that one time.” — Jonathan Goodman

Being Ready for When Your Ship Comes In

There are so many examples of times when your service might grow in high demand. It happened to OTA when the pandemic began and it is happening now with chess coaches since the spike in popularity of the series The Queen's Gambit. If you can stick to your thing, when the time comes, you can hit gold, and by staying authentic and consistent, you can make your offer that much more solid for that time!

Staying True to Your Unique Values and Personality

A huge piece of this puzzle is to avoid hopping around and changing your offer. No matter who and where you are, it is likely there are potential customers and clients for your service. So hone that thing you do every day, and pay attention to the markets and trends, but do not let them sway or dishearten you.

Getting Ready for Success

As it is often said, luck happens where preparation meets opportunity and this is exactly what you are facilitating here. You need to be ready to seize that opportunity when it presents itself. The preparation that goes into your work is around your unique personality and value, and by strengthening that authentically, you will be readying yourself when that time inevitably arrives!

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