239: How is Digital Marketing Revolutionizing the Trucking Industry?

03/26/25 • 44 min

Key topics in today’s conversation include:

Introducing Today’s Topic (0:12)
Evolution of Advertising (3:13)
Changes in Marketing Strategies (4:43)
Fragmentation of Audiences (6:39)
Challenges of Targeting Drivers (10:16)
Common Marketing Mistakes (12:43)
Importance of Authentic Messaging (15:10)
Introduction to Digital Advertising (18:00)
Local Advertising Success (19:53)
YouTube's Role in Company Culture (22:08)
The Impact of Short-Form Content (25:31)
Role of Pixels in Digital Marketing (28:34)
Geo-Targeting in Advertising (33:33)
Future of AI in Marketing (36:41
Finding the Right Job (39:14)
Thankful for Truck Drivers and Parting Thoughts (42:17)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Key topics in today’s conversation include:

Introducing Today’s Topic (0:12)
Evolution of Advertising (3:13)
Changes in Marketing Strategies (4:43)
Fragmentation of Audiences (6:39)
Challenges of Targeting Drivers (10:16)
Common Marketing Mistakes (12:43)
Importance of Authentic Messaging (15:10)
Introduction to Digital Advertising (18:00)
Local Advertising Success (19:53)
YouTube's Role in Company Culture (22:08)
The Impact of Short-Form Content (25:31)
Role of Pixels in Digital Marketing (28:34)
Geo-Targeting in Advertising (33:33)
Future of AI in Marketing (36:41
Finding the Right Job (39:14)
Thankful for Truck Drivers and Parting Thoughts (42:17)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Previous Episode

238: Cruz Control: An Owner-Operator's Journey from Marine Corps to Trucking

Key topics in today’s conversation include:

Previewing Today’s Episode with Cruz (0:12)
Come See Us at MATS (3:02)
Cruz’s Background and Journey in Trucking (7:33)
Becoming an Owner Operator (12:09)
Purchasing a New Truck (13:40)
Cruz's Girlfriend: Professional Boxer (16:11)
Experience with Dump Trailers (17:31)
Reasons for Staying in Trucking (18:44)
Adjusting to a New Truck (20:24)
Future Aspirations in Trucking (23:45)
Advice for Aspiring Owner Operators (24:33)
Building Relationships in Trucking (27:23)
Final Thoughts and Takeaways (29:01)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

Next Episode

240: A Truck Driver's Farewell: Reflections on 35 Years in the Industry

Key topics in today’s conversation include:

Previewing Today’s Episode (0:38)
Spotify Playlist Announcement (2:06)
Brent's Retirement Announcement (3:06)
Hobbies and Future Plans (7:51)
Building a House in the Philippines (9:02)
Challenges of Building Abroad (11:06)
Retirement Plans and Reflections (13:40)
Trucking Experience and Industry Changes (15:02)
Favorite Aspects of Trucking (17:24)
Route Driver Insights (20:30)
Memorable Pneumatic Loads (22:02)
Camaraderie in Trucking (23:08)
Retirement Reflections (27:16)
Final Thoughts and Takeaways (32:12)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.