Ep 113| The Power of Multi-Channel Fundraising Appeals

05/09/24 • 13 min

Ready to boost donor engagement on your next major appeal? Join Cara as she explores tactics to amplify the awareness and impact of your nonprofit through crafting multi-channel fundraising appeals.

Discover key strategies for crafting appeals that reach and resonate across multiple platforms, from direct mail to social media that will optimize your outreach.

Learn more about:

The essential components of a powerful fundraising appeal.
How to effectively utilize multi-channel strategies to enhance donor engagement.
Practical advice on personalizing appeals to connect deeply with your audience.

Plus, top tips, resources, and insights on leveraging multi-channel communication to maximize your nonprofit appeals’ visibility and impact.

Dive deeper to enhance your appeal writing game with episodes that lay the foundations for multi-channel campaigns, and don’t forget to subscribe to our YouTube channel to keep up to date:

Cara’s recommendation, “How to Write Successful Fundraising Letters", by Mal Warnick can be ordered from Amazon, here:
How to Write Successful Fundraising Letters: Warwick, Mal: 9780787956523: Amazon.com: Books.

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.

Take a tour right now and start fundraising in just 15 minutes: → https://donorbox.org/
The Nonprofit Podcast, and a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, are available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com

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Discover key strategies for crafting appeals that reach and resonate across multiple platforms, from direct mail to social media that will optimize your outreach.

Learn more about:

The essential components of a powerful fundraising appeal.
How to effectively utilize multi-channel strategies to enhance donor engagement.
Practical advice on personalizing appeals to connect deeply with your audience.

Plus, top tips, resources, and insights on leveraging multi-channel communication to maximize your nonprofit appeals’ visibility and impact.

Dive deeper to enhance your appeal writing game with episodes that lay the foundations for multi-channel campaigns, and don’t forget to subscribe to our YouTube channel to keep up to date:

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com

Support the show

Previous Episode

Ep 112| Ethical Appeals: Mastering Trauma-Informed Storytelling

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Are You Making These Ethical Mistakes in Your Fundraising Appeals?

Discover how to harness the power of trauma-informed, ethical fundraising appeals with expert storyteller Maria Bryan, and elevate your nonprofit's storytelling strategy.
Jena and Maria interrogate how and why trauma-informed storytelling fits into a forward-thinking nonprofit marketing framework, plus practical tips for ethical storytelling and fundraising that will resonate, but respect the person's or community's lived experience.Maria Bryan’s skill in resisting harm, while inspiring action amongst supporters and donors, is central to telling these stories with the care they deserve. Learn more about:

Navigating Nonprofit Storytelling: shape strategies that respect and uplift those central to your nonprofit's mission.
Consent and Safety: Ensuring storytellers control their narratives to protect dignity and support sharing.
Challenges in Trauma-Informed Storytelling: Using content warnings and blending hopeful with realistic narratives to avoid exploitation.

Join us to explore how to implement:

Actionable insights for integrating trauma-informed approaches into fundraising.
Key strategies for integrating video storytelling, creating welcoming spaces for sharing narratives, and aligning stories with your values via thorough vetting.

Build a deeper understanding with this comprehensive guide :

Ethical Nonprofit Storytelling: How to Interview Your Beneficiaries for Stories & Appeals: https://donorbox.org/nonprofit-blog/ethical-nonprofit-storytelling

Discover more about Maria’s services and hear more on her podcast When Bearing Witness, here: https://www.mariabryan.com/podcast

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

Take a tour right now and start fundraising in just 15 minutes: → https://donorbox.org/?ref=dono345
The Nonprofit Podcast, plus expert advice, tips, and tactics, is available on the Donorbox YouTube channel, subscribe today and never miss an episode:

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube

Find us every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924

🎙️ Spotify: https://open.spo

Support the show

Next Episode

Ep 114| Grow Faster, Smarter: The Nonprofit Guide to Scaling

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Prepare for a game-changing episode as Jena sits down with Megan Heber, Professor of Practice in Arts Management and Nonprofit Leadership at SMU!
Whether you're just starting out or looking to take your organization to the next level, this conversation is packed with practical insights and expert advice on navigating the nonprofit lifecycle. Drilling deep Megan shares her expertise on:
Drilling deep Megan shares her expertise on:

Understanding the Organizational Life Cycle
Aligning Departments and Stakeholders
Using Gap Analysis for Improvement
Setting Specific and Measurable Goals

Join us to explore how to:

Effectively conduct a gap analysis to understand the current state of your organization.
Identify areas for improvement and set clear objectives for growth.
Establish concrete goals and timelines to track progress.
Hold your organization accountable and ensure continuous development.

Get to grips with goal setting and milestones with this comprehensive guide :

How to Set and Meet Fundraising Goals the Smart Way (+13 Tips): https://donorbox.org/nonprofit-blog/set-and-meet-fundraising-goals

Plus, you can find an overview of Megan’s recommended Nonprofit Life Cycle categories by Suzanne Smith, at Social Impact Architects, including useful graphics, tips, and checklists, here: https://socialimpactarchitects.com/nonprofit-lifecycle/

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube

The Nonprofit Podcast is available every Thursday on all your favorite podcast platforms, so follow, rate, and download so you never miss an episode:

🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-important-podcast/id1483848924

🎙️ Spotify: https://open.spotify.com/show/2fj1bk0PHws7kn6CMwzhLQ

🎙️ Buzzsprout: https://thenonprofitpodcast.buzzsprout.com

Support the show