The Nonprofit Narrative Podcast

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Joey Spiotto

The Nonprofit Narrative Podcast

04/11/20 • 48 min

Joey Contact

Website: http://www.jo3bot.com

Etsy Store: https://www.etsy.com/shop/joebot/

Instagram: https://www.instagram.com/jo3bot/

Facebook: https://www.facebook.com/jo3bot/

Twitter: https://twitter.com/JoeySpiotto

Grumpy Unicorn - https://www.amazon.com/Grumpy-Unicorn-Why-Me-Scholastic/dp/1338565419

Other Books - http://www.jo3bot.com/books

Artist Profile - https://youtu.be/3aMbngTcUQs

Links

Doug Chiang - https://www.instagram.com/doug_chiang/?hl=en

Gallery 1998 - https://nineteeneightyeight.com

The Dundies - https://youtu.be/XXjStnr_g3M

Episode 27 - Strategic Messaging for Your Nonprofit

The Nonprofit Narrative Podcast

02/08/24 • 43 min

Kristin Spiotto, the co-founder and CEO of Decoded Strategies, shares insights on strategic messaging for nonprofits. She emphasizes the importance of clear and customer-focused messaging, avoiding confusion and making the audience the story's hero. Kristin also discusses the role of AI in messaging and the need for human decision-making. She highlights the significance of empathy and authority in brand messaging and the value of delivering ongoing content to build relationships. Kristin advises early career professionals in messaging and emphasizes the importance of simplicity and clarity. She also discusses the importance of strategic planning and goal setting in messaging. In this conversation, Kristin discusses the importance of blocking time for critical thinking and reflection on past performance. She emphasizes the need for strategic changes and recommends books like 'The Ruthless Elimination of Hurry' and 'Atomic Habits.' Kristin also shares how to connect with Decoded Strategies and highlights the challenges of effective communication.

Takeaways

Clear and customer-focused messaging is crucial for nonprofits to communicate their mission and impact effectively.
Avoid confusing your audience with insider language, jargon, or acronyms. Make sure your target audience easily understands your messaging.
Position the recipients of your services as the story's hero rather than making your organization the hero.
Use AI as a force multiplier to scale up your messaging, but ensure you have a clear and compelling message.
Empathy and authority are key elements in positioning your organization as the guide in the hero's journey.
Deliver ongoing value to your audience through content and resources that help them along their journey and build a stronger relationship.
Prioritize and use a strong brand message as a foundation for all your communications and marketing efforts.
Simplicity and clarity in messaging are more effective than trying to be clever or funny.
Include avatars or personas in your messaging to ensure relevance and targeted communication.
Strategic planning and goal setting are essential for effective messaging and achieving desired outcomes. Block out dedicated time for critical thinking and reflection on past performance.
Be willing to make strategic changes based on the insights gained from reflection.
Read books like 'The Ruthless Elimination of Hurry' and 'Atomic Habits' for inspiration and guidance.
Connect with Decoded Strategies through their website or LinkedIn for messaging and nonprofit support.
Effective communication requires constant evaluation and an outside perspective to avoid insider language and the curse of knowledge.

Chapters

00:00 Introduction and Background

02:24 Starting a Business in 2020

04:33 Common Messaging Mistakes

06:31 Making the Shift to Customer-Focused Messaging

09:03 Positioning the Recipients as the Hero

10:09 Avoiding Emotional Manipulation in Messaging

12:13I mportance of Strategic Messaging

13:04 Pitfalls in Messaging and the Importance of Clear Brand Message

16:38 The Role of AI in Messaging

20:10 The Balance Between Cleverness and Clarity in Messaging

21:52 Including Empathy and Authority in Messaging

23:23 Delivering Value and Building Relationships

26:06 Advice for Early Career Professionals in Messaging

28:14 Simplicity and Clarity in Messaging

29:42 Creating Subplots in Brand Messaging

31:28 Prioritizing a Strong Brand Message

32:34 The Importance of Clear Messaging in Overcoming Blank Page Syndrome

33:16 Including Avatars in Messaging

35:12 Strategic Planning and Goal Setting

36:13 Blocking out time for critical thinking

37:12 Reflecting on past performance

38:18 Making strategic changes

38:48 Recommended books

39:50 How to connect with Decoded Strategies

40:50 The challenges of effective communication
Connect With Kristin Spiotto
Web - http://decodedstrategies.com/

LinkedIn - https://www.linkedin.com/in/kristin-spiotto/
Grab a FREE PDF on Welcome Videos

Heather Antos - Drive

The Nonprofit Narrative Podcast

05/04/19 • 32 min

My guest this week is Comics editor, Heather Antos. She's worked in comics for great works like Gwenpool, Star Wars, and my personal favorite, Injection by Warren Ellis. She's worked with companies like Marvel and Lucasfilm, and currently, she's shaking things up at Valiant.

I'm thrilled to have her on the show to talk about her drive and decisions to turn the side hustle into something full time.

Find Heather on Social Media
On Twitter https://twitter.com/HeatherAntos
On Instagram - https://www.instagram.com/heatherantos

I’m sending somebody comics next week all you have to do is sign up!

Maximizing Grant Writing for Funding Success

The Nonprofit Narrative Podcast

03/01/24 • 60 min

In this insightful episode titled "Maximizing Grant Writing for Funding Success," experts Dan Portnoy and Lara Pimentel share transformative strategies for nonprofits seeking to enhance their grant acquisition and foster impactful relationships. Discover practical tips on crafting compelling grant proposals, navigating the complexities of funding mechanisms, and building lasting connections with donors. Ideal for nonprofit leaders, this conversation dives into the essentials of securing grants and leveraging partnerships for sustainable success. Whether you're a small community organization or a large philanthropic entity, this episode offers valuable insights into maximizing your funding potential and expanding your impact.
Osa Philanthropy - https://www.osaphilanthropy.com

Myles Matsuno - The Marathon

The Nonprofit Narrative Podcast

08/28/19 • 35 min

This week's episode is with filmmaker, Myles Matsuno. His latest project is We're the People, a series of portraits from people around LA, from all walks of life. I especially like this piece featuring Lacy Hartselle, but you can check out the whole series here. The music, composed by Chad Lawson is stellar.

Connect with Myles

Website – http://www.mylesmatsuno.com
Vimeo – https://vimeo.com/matsunomm
Youtube – https://www.youtube.com/channel/UCd93yZZBP-0x5QdD7wTrniA
Twitter – https://twitter.com/mylesmatsuno
Film – First To Go
Film – Christmas in July

Rory Tyer - Go Innovation

The Nonprofit Narrative Podcast

04/23/20 • 51 min

Connect with Rory

Instagram: https://www.instagram.com/go_innovation/

Website: http://go-innovation.com

www.nonprofitnarrative.com

The Non-Profit Narrative - Angie Albright

The Nonprofit Narrative Podcast

10/21/19 • 18 min

This week I talk with Angie Albright, Director of The Clinton House Museum & Historic Castle in Fayetteville, Arkansas.

Angie talks about being reminded of places to insert story into our campaigns, letters, and communications as well as switching perspectives to not bore your audience. Give it a listen.

Connect with Angie Albright

Twitter - @AngieAlbright

Instagram - @AngieAlbright

A brand new, updated edition of The Non-Profit Narrative is available now. Buy the book and then sign up for my email list and receive the Bonus Workbook for FREE!

www.nonprofitnarrative.com

The Non-Profit Narrative - Ken Mueller

The Nonprofit Narrative Podcast

10/14/19 • 22 min

This week I talk with Ken Mueller, Public Relations and Development Manager at The Occupational Development Center in Lancaster, Pennsylvania.

Ken walks us through how he's used the framework of The Non-Profit Narrative to help communicate better externally but also internally.

Connect with Ken Mueller

Instagram - @muellerrific

Twitter - @kmueller62

A brand new, updated edition of The Non-Profit Narrative is available now. Buy the book and then sign up for my email list and receive the Bonus Workbook for FREE!

Matt Beans

The Nonprofit Narrative Podcast

10/12/23 • 29 min

In the ever-evolving world of nonprofit organizations, the ability to craft a compelling narrative and tell a captivating story can be the difference between achieving your mission and getting lost in the noise. In today's episode, we welcome 6-time Primetime Emmy nominee writer Matt Beans, a storytelling expert with a treasure trove of experience in the entertainment industry. Matt Beans joins the show to shed light on how nonprofits can utilize narrative and storytelling techniques to elevate their messages and impact.

Before diving into the episode, here's some info on Matt. Matt Beans is a renowned writer with a prolific television, animation, and entertainment career. With six Primetime Emmy nominations to his name, Matt's impressive portfolio boasts work on popular shows like "Robot Chicken," "Trolls," and "Dawn of the Croods." His extensive experience in storytelling makes Matt Beans the ideal guest to discuss the application of narrative techniques in the nonprofit sector. There's no better way for Nonprofit organizations to connect with audiences than through a compelling story, and Matt's expertise promises to provide invaluable insights into this practice.

Creative journey from Maryland to LA with Robot Chicken writers. (0:04)

Writing for TV shows with a focus on character development and scene structure. (6:09)

Writing for TV and film, emphasizing clarity. (11:58)

Writing for TV shows and nonprofit storytelling. (16:48)

Nonprofit storytelling and emotionally compelling messaging. (21:02)

I want to thank Matt for being on the show, and my hope is that you're inspired and equipped with the tools to craft narratives that resonate deeply with your audience.

Matt at IMDB

Email me your questions [email protected]