The Non-Tech Founders' Podcast - 12. Surviving the Storm: Building and Running a SaaS During a Recession.

12. Surviving the Storm: Building and Running a SaaS During a Recession.

03/28/23 • 43 min

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.

We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the ideas and how we are implementing them in our businesses.

We cover:

Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.
How offering a lower discount can actually prevent churn and make you more money.
The benefits and drawbacks of freemium – and who should consider it.
Why you should focus on building a community and helping people – even if they're not ready to buy.
Should you go after your competitor's customers?
Playing the long game. How you can plant the right seeds now and harvest them later.

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.

We cover:

Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.
How offering a lower discount can actually prevent churn and make you more money.
The benefits and drawbacks of freemium – and who should consider it.
Why you should focus on building a community and helping people – even if they're not ready to buy.
Should you go after your competitor's customers?
Playing the long game. How you can plant the right seeds now and harvest them later.

Previous Episode

11. Educate to Elevate: Using Education as a Marketing Tool for Business Growth

This week, Nathan and Laura deep-dive into the topic of Education as Marketing.

In the age of #buildinpublic, good old-fashioned marketing seems to have gone the way of the dodo. Is there still value in this tried and tested method of attracting customers?

We think there probably is... but we could be wrong.

Client Portal
Badass: Making Users Awesome
Nontechpodcast (Twitter)

Next Episode

13. Chaos and Kids: Surviving and Thriving While Running a Business from Home

This episode is all about running a business at home with kids: how to balance work life with home life – when they're both in the same physical space.

We cover:

Does age matter? What are the different challenges between an infant/toddler vs. an older child?
How to fit work around extracurricular activities
Is having a lifestyle business setting an unrealistic expectation for your child?
How to ruthlessly prioritise your schedule with sprints
Why regular 'sabbaticals' are even more important when you're juggling work and kids