11. Educate to Elevate: Using Education as a Marketing Tool for Business Growth

03/14/23 • 29 min

This week, Nathan and Laura deep-dive into the topic of Education as Marketing.

In the age of #buildinpublic, good old-fashioned marketing seems to have gone the way of the dodo. Is there still value in this tried and tested method of attracting customers?

We think there probably is... but we could be wrong.

Client Portal
Badass: Making Users Awesome
Nontechpodcast (Twitter)

This week, Nathan and Laura deep-dive into the topic of Education as Marketing.

In the age of #buildinpublic, good old-fashioned marketing seems to have gone the way of the dodo. Is there still value in this tried and tested method of attracting customers?

We think there probably is... but we could be wrong.

Client Portal
Badass: Making Users Awesome
Nontechpodcast (Twitter)

Previous Episode

10. Timing Your Success: When should you launch your new SaaS?

In this episode of the podcast, Laura and Nathan delve into the topic of launching a new SaaS (Software as a Service) and discuss important considerations around timing, product readiness, and generating interest. They explore questions such as, "When is the right time to launch a new SaaS?" and "How polished does it need to be before launch?"

Client Portal
Feature Flux
The Transistor Journey
The Lab

Next Episode

12. Surviving the Storm: Building and Running a SaaS During a Recession.

This week we talk about building and running a SaaS during a recession: what you can do and how you can not only survive but thrive.

We detail a popular Twitter thread by Patrick Campbell (who built – and sold – ProfitWell ). This thread is basically the blueprint for what I'm (Laura 👋) working on with Client Portal, so it seemed like a good idea to run through some of the ideas and how we are implementing them in our businesses.

We cover:

Why you should focus more on existing customers than new customers and some simple strategies to increase your profits.
How offering a lower discount can actually prevent churn and make you more money.
The benefits and drawbacks of freemium – and who should consider it.
Why you should focus on building a community and helping people – even if they're not ready to buy.
Should you go after your competitor's customers?
Playing the long game. How you can plant the right seeds now and harvest them later.