#8 - Crafting a successful Marketing Career w/ Robert Katai

It's that time of the month when a special guest joins me for today's episode. A guest that's neither a nomad nor a solopreneur. Today I welcome Robert Katai, the Marketing Communication Manager at Creatopy, an industry-leading ad automation platform. Robert takes a unique journey into marketing to challenge himself and his work, pushing the boundaries of marketing with side projects and unlocking the power of 'doing the things that nobody wants to do.' With over 15 years of experience in marketing and social media, Robert created content marketing campaigns featured on Adweek, TechCrunch, and Entrepreneur. He's been a speaker at conferences worldwide and is always searching for new experiences proving good marketing can get good results. He is also the founder of one of the most popular podcasts in Romania. Below are some of the most exciting parts of this episode. Timestamps 03:18 - How Robert started his Marketing Journey 07:53 - The importance of using side-projects as an experience path 09:27 - Understanding the season you're in 11:09 - Do the things that no one wants to do 14:42 - Why doing something just for vanity metrics isn't a good strategy 15:31 - The new way to do marketing 16:42 - How to find your niche 20:12 - How and why to build an audience first, then a product 22:23 - Challenge to help you understand the season you're living in 29:53 - Why is marketing so important 35:46 - The biggest myth about marketing debunked 37:44 - The right way to sell yourself and your products 41:55 - Robert's 24-hour challenge for you Connect with Robert Newsletter: robertkatai.com/newsletter/ Free Marketing webinars: creatopy.com/webinars LinkedIn: linkedin.com/in/katairobi/ Twitter: twitter.com/katairobi Instagram: instagram.com/katairobi/ Connect with Gabe The Free 3 Newsletter: gabemarusca.com/newsletter Website: gabemarusca.com LinkedIn: https://www.linkedin.com/in/gabemarusca/ Twitter:https://twitter.com/GabeMarusca Instagram: https://www.instagram.com/GabeMarusca/ Tik Tok: https://www.tiktok.com/@gabemarusca YouTube: https://www.youtube.com/@gabemarusca Until next week, Pura Vida!