Episode 78: Nifty Deals: Vanessa Gilbert- Quantum Labs

10/01/19 • 39 min

Vanessa Gilbert, head of Marketing at Quantum Labs Toothcases are a great way to give your hygiene kits. The plastic zipper cases are reusable and have a spot for your business card. A reusable item that your patient enjoys can be personalized and gives frequent reminders of your office all the time. Imprinting is only $.13 each with no setup fee for your image. Lip balm that can be customized for your office as well as floss and other products. The kits allow you to leave a great final impression on your patients. The company started with exam gloves, toothbrush heads, suction bottom kids brushes, and more. Where did the name Quantum come from? It was chosen for the technical aspect starting with their gloves. They focus on gloves that have consistent fit and style so you never have to guess if you are getting the same product quality. Toothcase kits start at $.30 each and go up depending on style to around $.80 each. Adding the toothbrush, toothpaste, and floss is only $1.09 for their basic kit. The bags are TSA compliant. Online you can build your own case and additions. Save even more if you join their savings plans with scheduled ordering. Order samples online to check out, and there is a 100% satisfaction guarantee. They will even pay for the return shipping! Prepack your kits for an additional $50 if you choose. Prices are kept low because they are direct from the manufacturer. By testing and keeping only the products that are both good quality and value, they can save you even more money. Some brushes are customizable with a logo or lines of print. Quantum labs is offering an ongoing Nifty Thrifty 10% discount to new and existing customers. Phone 800-328-8213 and mention Nifty Thrifty Use promo code NiftyThrifty online at www.QuantumLabs.com to save 10% off your orders. ***It is not combinable with other promotions except the 11th case glove promo.

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Episode 77: Nifty Deals: Laura Hatch- Front Office Rocks

Why is the front office so difficult for many doctors? It’s a lack of knowledge and the fear to say, “I don’t know what I’m doing”. What are some of the most common questions? How do I deal with the doctors? The front does not get the same kind of training that a doctor may get. A lack of communication and a lack of training creates a big disconnect. There is no school for front office like there is for the doctor, hygiene, or assistant. Most of the time they have to learn as they go. Front office rocks has over 300 videos that focus on different topics and positions. Their coordinators work through the practice’s individual issues and customize the track. Team members can watch together and learn. The hot topics are insurance, phones, and cancellations. There are three types of no shows: new patients, doctor production, and hygiene. Each has a different issue that must be addressed. The focus of doctors is production, but they need to focus on case acceptance. That falls on the doctors for responsibility to spend time with the patients to build trust and to show the need for treatment. The front needs to know the numbers, just like everyone else on the team. Knowing the metrics helps them to be more productive like the back office. In regards to phones, make sure the phones are being answered all the time by trained people. The phone is the most important piece of technology in our practice. How do we need to handle price shoppers? Don’t give prices when possible. We can’t diagnose over the phone and stress that they should be in the office for diagnosis. Try to turn calls into consultations. There are 3 ways to use or system: New hires, subject-specific, or as a team activity. If you want anything to change, you need time planned to make those changes. Ongoing training is important because we get beat up in our jobs and become frustrated, complacent, or need new skills. If you aren’t growing, you’re stagnant. Next year they will do events that are small, subject-specific events that include live stream option with CE. They will be a day and a half in three different locations. The information will be on the Front Office Rocks website. How do we get today’s employees to be engaged? State your why, goal and focus. Allow them to buy into the goal and they will work hard for you.

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Episode 79: Nifty Deals: Aaron R Boone- MVP Mailhouse

Aaron R Boone, CEO of MVP Mailhouse PPO practices are entering the end of the year where benefits are used of lost. Now is the perfect time to meet the deadlines to get mailings out before the end of the year. By getting in early enough, you get the chance to find them and their family members available spots on your schedule. Don’t turn away potential patients, be prepared! When is a good time to mail? August is typically a great month for everyone, but then Sucktember hits. October sees a bounce back, but you can finish strong with new patients and procedures. They look at neighborhoods within a distance from your office that are targeted based on everything from family demographics to media preferences. Using their Map IQ system, they input the locations from your last three years of patients and look at the trends and barriers to new patients. An analysis of the area and demographics helps customize the most effective marketing plan, whether it is EDDM or other marketing methods. No more mailing blindly. MVP will do the Map IQ for anyone for FREE! The mailings have customized phone numbers to track which mailings are effective. They can still get mailings out by the end of the month. Mail in November needs to be the first 2 weeks. December will need to be the first week of December. If budget is a concern, 2 mailings can still be successful. New practices can still use EDDM, but working from the inside out rather than a blanket campaign to the city. The MapIQ will target not only routes, but specific homes on the routes. Eliminating your current patients may help you spread your mailer budget to previously untapped neighborhoods. He has been in the direct mail business for 8 years and only focuses on the dental industry. To get started, schedule a 20-minute demo with a heat map (places where your patient base is coming from the past 3 years), links to the best mail routes as well as a starter or mare aggressive plan. What kinds of deals work best? Call tracking and analytics as well as listening to the calls to find out who is responding to what. Using metrics from previous mailings will allow the successive mailings to focus on the most successful responses. They educate your front desk on how to answer the calls. After the 3 mailings they do an audit against new patients and response calls to let you know the results of your campaign. Nifty Deal: Free Heat Map Analysis, Complete a 20 minute demo and get 250 designed referral cards for free, Sign up and get another 250 referral cards free ($400 value) Discount off a 5,000 mailer of $250, 10,000 mailers gives $500 off, 15,000 mailers or more $750 off