The Fall of the House of Apple: has the Silicon Valley giant become deeply uncool?

06/15/24 • 26 min

it’s time to talk about Apple. Apple that big, sleek, glossy company with a current market cap of some $3.3 trillion dollars. The same Apple with whose products you are, quite plausibly, listening to this podcast. Indeed, they’re the reason a podcast is called a podcast: the cast is from broadcast, but the pod? That’s from the iPod. Remember those?

Apple has long felt like one of those tech companies which are, materially, nation states. Is part of FAANG the spooky sounding concatenation of Big Tech supremos, alongside Facebook, Amazon, Netflix and Google. As a sidenote, I like the suggestion that FAANG should now be replaced by MANAMANA for Microsoft, Apple, Netflix, Alphabet, Meta, Amazon, Nvidia, and Adobe.

Where other companies – like, naming no names, Meta – have ebbed and flowed with the tides of both their products and society’s preferences, Apple has been resilient. Good hardware release has followed good hardware release, and the iPhone has become the most important piece of technology on the market. Even where products from competitors like Samsung and Huawei appear to technologically outweigh the Californian company’s offering, they’ve still found themselves chasing Apple’s tail. The modern smartphone is, consequentially, build entirely in the image of the iPhone. But why is this?

It's because the commodity that Apple has always traded in, above and beyond everything else, is cool. The products don’t look like nerd-baiting CPUs, they look like accessories for the Met Gala. iOS doesn’t look all goofy like Linux, it looks like it’s been designed by some graphic designer who publishes a coffee table book of artistic nudes of his Japanese girlfriend. Everything is smooth and fluid, like liquid slowed to a fraction of its motional speed.

But is Apple’s era as the purveyor of technological cool at an end?

On this episode we speak to Slate's tech and business reporter Nitish Pahwa about the possible fall of the House of Apple...

Hosted on Acast. See acast.com/privacy for more information.

But is Apple’s era as the purveyor of technological cool at an end?

On this episode we speak to Slate's tech and business reporter Nitish Pahwa about the possible fall of the House of Apple...

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The Uncertainty Paradox

The impact that technology has on psychology is a new field of research, and one where the multi-decade studies required to give definitive answers are still many years away. One of the other fields being covered is the area of certainty. Is the internet making people to certain about the opinions? Too close-minded to the possibility that they might be wrong, or might have more to learn? And to what extent is the internet responsible for a crisis in over-confidence? Or is it simply another manifestation of a totally natural mammalian tendency towards confidence?

These are difficult questions to answer, not least because they scratch at the core question that should be vexing technologists. Is technology good for the human brain? Or is technology simply the result of a human brain that’s screwed up in all the ways that technology is? Which came first, chicken or egg; technological nonsense-boosting or the scattershot human brain?

To answer all this, I’m joined by Maggie Jackson, author of Distracted: Reclaiming Our Focus in a World of Lost Attention, and the more recent Uncertain: The Wisdom and Wonder of Being Unsure. It’s the latter book we talk about mainly, and because we recorded this interview a few weeks ago, I’ve largely forgotten what we spoke about. Maybe the content of this episode is the greatest uncertainty of all. Anyway, I’ll be listening and hopefully you will too.

The Ned Ludd Radio Hour is a Podot podcast.

Written and presented by Nick Hilton.

The theme music is 'Internet Song' by Apes of the State

The artwork is by Tom Humberstone.

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Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Case for Reading: do we need to rediscover a love of books?

Here in the UK we have an estimated adult literacy rate of 99%, which the US is at 86%. Amongst UN member states, the average is 86.7%. Adult literacy has been one of the great triumphs of the 20th century, but it has also become a productive necessity as the service and information economies have grown. It is hard to conduct business without being able to read.

And yet the pleasure of reading is something that is being steadily eroded. Book markets are being dominated by celebrity memoirs, self-help books and children’s fiction. On the latter, it is striking that children’s books make up a third of all book sales in the UK despite children making up, firstly, about 21% of the population and, secondly, being largely unable to read. What is the point of buying children all these books, focusing so much on teaching them to read, if they don’t grow up to be readers?

This is why I dialled up Tom Rowley. Tom is a former Economist journalist who gave up his very successful career at the mag to start a bookshop: Backstory. He’s been chronicling this for the past couple of years, as Backstory has gone from a glint in the milkman’s eye to a very real shop on the high street in London. In this wide ranging discussion, we’ll look at reading, books and bookshops in a digital age, and how maybe – just maybe – they’re defying some of the anticipated trends....

Presented by Nick Hilton.

Sound mixing by Ewan Cameron.

Theme song by Apes of the State.

Cover artwork by Tom Humberstone.