Episode 7: The Journey of Artist Development with Sarah Nagourney

Ever wondered how rising stars in the music industry hone their unique sound and build their careers from the ground up? In this episode of Music Business Buddy, we promise to equip you with the essential tools and insights that underpin artist development. Join us as we delve into defining an artist's identity and sound, crafting early work that resonates with audiences, and much more. We’re thrilled to be joined by Sarah Nagorny from Glassbeat Music in New York City, an accomplished songwriter and artist development strategist, who shares her extensive experience in shaping artists' sounds, live setups, and career paths.
Exploring the vibrant live music scenes of New York City and London, we dig into the evolution of an artist's style and the invaluable lessons learned from live performances. Sarah shares personal anecdotes and professional insights, emphasizing the importance of artists developing their unique voices instead of merely imitating their idols. We’ll also touch upon the practical benefits of self-recording, empowering vocalists to refine their craft independently with modern recording technology. The balance between honing vocal skills and maintaining individuality is a recurring theme you won’t want to miss.
Navigating the complex landscape of image and branding in the music industry, we contrast iconic artists of the past with today’s stars leveraging social media to connect with their audiences. From creating memorable logos to sourcing unique clothing and maintaining a robust online presence, Sarah offers practical tips on standing out in a crowded market. We also discuss the challenges of industry relationships and the importance of patience and originality in achieving long-term success. Tune in for a deep dive into the quality of music as the ultimate driver of opportunities and triumphs in the music industry.

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