054: Positioning PIVOT Like a PRO

10/23/20 • 11 min

The Motivation Movement | Inspirational Quotes, Daily Advice, Lifestyle Design, Personal Development

Today’s episode is a true story about my business, Wild Bill’s Craft Beverage Co. My current role at the company is Chief Marketing Officer.

Wild Bill’s has been in business since 2002. For the longest time, Wild Bill’s was regionally focused in the Northeast, servicing traditional, outdoor fairs and festivals with our western themed soda saloon activation.

The concept is super simple: buy a stainless-steel mug, drink unlimited olde fashioned soda pop ALL DAY. We produce WILDY unique flavors like Sarsaparilla, Birch Beer, Root Beer, Vanilla Cream, Orange, Grape, Butterscotch and beyond.

My business partner, who’s a Navy Veteran, and I became involved in 2017. It was our mission to use Wild Bill’s as a platform to provide meaningful employment opportunity to America’s Heroes, our Veteran’s, who all too often face serious unemployment and under-employment issues.

At the height of our operation, in 2019, we had 50 full time and part time employees, with about half of them being Veterans. FAST FORWARD TO 2020, we were on a run-rate to service 400 events and $10 MM in revenue. Then, COVID happened.

Quote: “But in practice master plans fail – because they create totalitarian order, not organic order. They are too rigid; they cannot easily adapt to the natural and unpredictable changes that inevitably arise in the life of a community.” – Christopher Alexander

The natural and unpredictable changes that inevitably arise; talk about perfectly summing up the Coronavirus Pandemic of 2020. We always had contingency plans in place, but no one in their right mind could have expected a situation like we’re currently experiencing.

Small, medium, and especially LARGE gatherings were cancelled nationwide. Our core business at Wild Bill’s came to an abrupt, grinding halt. We were ABSOLUTELY DEVISTATED.

We had to figure something out, and figure it out FAST.

Pivoting from being an event-based business, to an e-commerce business has NOT been easy. Our expertise was in experiential, not digital. The options we had were clear, GO DARK and hope for the best, or take action, and adapt to the current predicament. We opted for the latter.

WildBillsSoda.com #GetYourMugOn @WildBillsSoda

https://mRuddo.com #TheMotivationMovement @mRuddo

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Today’s episode is a true story about my business, Wild Bill’s Craft Beverage Co. My current role at the company is Chief Marketing Officer.

Small, medium, and especially LARGE gatherings were cancelled nationwide. Our core business at Wild Bill’s came to an abrupt, grinding halt. We were ABSOLUTELY DEVISTATED.

We had to figure something out, and figure it out FAST.

WildBillsSoda.com #GetYourMugOn @WildBillsSoda

https://mRuddo.com #TheMotivationMovement @mRuddo

wxf4ichj

Previous Episode

053: Left Brain VS Right Brain

In eastern philosophy, yin and yang stands for the synergistic relationship between two apparently opposing forces. In a similar regard, the human brain also is viewed with a similar sense of duality. The right hemisphere being the YIN, the left hemisphere being the YANG.

According to the left-brain, right-brain dominance theory, popularized in the 1960’s by psycho-biologist and Nobel Prize winner Roger W. Sperry. The right side of the brain is best at emotional and imaginative tasks. The left-side of the brain is better suited for tasks involving reasoning, language, and analytical thinking.

Researchers set out to challenge out this hypothesis, publishing the results of their project in August of 2013. The findings of their research show no evidence to support the notion that people who use the right side of their brain are more creative and subjective, or that people who use the left side of their brain are more logical and objective.

The two sides of the brain are linked together by networks of nerve fibers, creating an information highway of sorts. The two sides do function differently, but they are synergistic, imagine a careful balancing act VS an active and passive relationship.

Quote: When a person has access to both the intuitive, creative and visual right brain, and the analytical, logical, verbal left brain, then the whole brain is working...And this tool is best suited to the reality of what life is, because life is not just logical-it is also emotional. - Stephen Covey

Whether you’re performing a logical or creative function, you’re collecting input from both hemispheres of your brain. For example, the left brain handles statistical calculations, but right brain aids with comparisons and rough estimates. The left brain is credited with basic language, but the right brain assists you in understanding tone, mood, and context.

While the idea is most certainly over-hyped, over-sensationalized, over-generalized and overstated, understanding your strengths and weaknesses can help you develop better ways to absorb information and develop new skills.

For example, employers who struggle to find creative ways to inspire their employees (a right-brain characteristic) could benefit from implementing more team building exercises. Entrepreneurs who are extremely innovative and inventive, yet have trouble diving into the analytics and operations of their business, could benefit from taking an online course in accounting and/or finance, building their so-called left brain capabilities.

https://mruddo.com

Next Episode

055: FIVE Natural Methods to Maximize Your Memory

Even as humans progress into advanced ages, the brain has an amazing ability to evolve and adapt as time passes. This capability, which we’ve discussed on The Motivation Movement before is known as neuroplasticity.

You can utilize the brain’s innate power of neuroplasticity to enhance your cognitive skills, boost your capacity to absorb knowledge, and develop your memory.

Everyone has flashes of forgetfulness, particularly when life gets hectic. While this can be an entirely normal incident, having a shaky memory can be infuriating. A powerful memory depends on the strength and vitality of your brain.

When specific groups of neuron clusters in your brain are re-activated, that’s when memories are recalled. Fortifying or weakening these synapses makes the neuronal activity more or less likely to take place. Synaptic plasticity makes all of this possible.

Today’s quote is from Kevin Horsley, who is an International Professional Speaker, Grandmaster of Memory, and World Record Holder. He is the author of the Wall Street Journal Bestselling book. Unlimited Memory. The quote was stated as follows:

Quote: Your memory is the glue that binds your life together; everything you are today is because of your amazing memory. You are a data collecting being, and your memory is where your life is lived. - Kevin Horsley

Science is continually finding new relationships amongst simple tasks and activities we accomplish each and every day; very easy and practical concepts which can greatly improve our general ability to memories facts, ideas and experiences. Today, we’re going to discuss just FIVE natural methods to maximize your memory . . .

For starters, physical activity is a NO-BRAINER . . . except it actually does benefit your brain!
Social interaction is a natural deterrent to both depression and stress.
Sleep plays a critical role in the ability to create, consolidate and recall memories. During your nightly routine of beauty sleep, particular parts of your brain, the hippocampus and neocortex, engage in a complex interchange in which recent experiences and information are replayed in your brain, over and over again, which assists in the storing of information. If you’re consistently missing out on the recommended ~8 hours of sleep each night, you aren’t giving your brain the opportunity to fortify your memories.
Naturally improve your memory is VIA your DIET. Simply put, fruits, veggies, whole grains, fish, beans and poultry aren’t only good for your heart, they’re good for your brain too.
Meditation works wonders for your health in general, but particularly, your BRAIN

https://mruddo.com